DENVER, Aug. 18, 2021 /PRNewswire/ -- Akerna
(Nasdaq: KERN), an enterprise software, leading compliance
technology provider, and developer of the cannabis industry's first
seed-to-sale enterprise resource planning (ERP) software technology
(MJ Platform®), announced a new offering, Akerna
Connect. Akerna Connect is an eCommerce software which provides a
suite of digital marketing tools to retailers and dispensaries so
locations can reach their consumers and enhance the shopping
experience through online ordering, loyalty programs, and text
messaging.
"Akerna Connect allows dispensaries to convert more sales, increase
customer engagement and remain competitive."
Through Akerna Connect, dispensaries can reach consumers
digitally when they are not in store. The platform allows the
dispensary to design custom campaigns with interactive content and
personalized messaging to attract customers back in the store,
drive traffic to their online menu, and further engage their target
audiences.
If a consumer is shopping at a dispensary that runs Akerna
Connect, they can now order their cannabis products online via the
retailer's website, which will display the dispensaries branding
while running Akerna Connect on the backend. In addition, consumers
can opt-in for loyalty programs and text message alerts.
While Akerna's MJ Retail POS system helps budtenders and
managers run a smooth in-store experience, Akerna Connect helps
them reach their consumers when they are not in-store and allows
the cannabis consumer to have a seamless eCommerce ordering
experience, keep up to date with store promotions, and communicate
with staff.
"Akerna Connect allows dispensaries to convert more sales,
increase customer engagement and remain competitive," says
Jessica Billingsley, Chief Executive
Officer of Akerna. "This new product continues to bolster our
portfolio of technologies built for the cannabis industry, and we
are proud to offer the most comprehensive ERP system in the
industry. Through our ecosystem, cannabis businesses can manage,
strategize, report on, and plan every facet of their business and
supply chain."
Over a dozen cannabis businesses are successfully running the
software, which was built to serve the industry's unique regulatory
and compliance needs.
"The tools that Akerna Connect provides our dispensary are game
changing. Akerna Connect is a central component of our marketing
strategy that drives our foot traffic daily. We trust that our text
messages and promos reach our customers' phones when and how we
expect them to, and the ecommerce tools help us provide a
continuous brand experience after the customer leaves our
building," said Natalia Rivera,
President of Emerald Cannabis Wellness Center.
Cannabis businesses interested in learning more about Akerna
Connect and the Akerna ecosystem can set up a demo here.
About Akerna
Akerna (Nasdaq: KERN) is an enterprise software company focused
on compliantly serving the cannabis, hemp, and CBD industries.
Based in Denver, Colorado, the
Company's mission is to create the world's most transparent and
accountable supply chain by building a cannabis technology
ecosystem connecting data points across the global cannabis supply
chain from seed to sale to self. First launched in 2010, Akerna has
tracked more than $20 billion in
cannabis sales to date and was the first cannabis software company
listed on Nasdaq.
Using connected data and information to propel the cannabis
industry forward, Akerna empowers businesses, governments,
patients, and consumers to make smart decisions. The Company's
cornerstone technology, MJ Platform, the world's leading
infrastructure as a service platform, powers retailers,
manufacturers, brands, distributors, and cultivators. Akerna also
offers a complete suite of professional consulting services and
data analytics for businesses as well as solo sciences, MJ Freeway,
Leaf Data Systems, Trellis, Ample Organics and Viridian
Sciences.
Forward-Looking Statements
Certain statements made in this release and any accompanying
statements by management are "forward-looking statements" within
the meaning of the "safe harbor" provisions of the United States
Private Securities Litigation Reform Act of 1995. When used in this
press release, the words "estimates," "projected," "expects,"
"anticipates," "forecasts," "plans," "intends," "believes,"
"seeks," "may," "will," "should," "future," "propose" and
variations of these words or similar expressions (or the negative
versions of such words or expressions) are intended to identify
forward-looking statements. Such forward-looking statements include
but are not limited to statements regarding Akerna Connect
potential ability to permit dispensaries to convert more sales,
increase customer engagement and remain competitive, Akerna's
future business plans, Akerna's potential business strengths in the
market and any other statements expressing the views of Akerna's
management on future business results or strategy. These
forward-looking statements are not guarantees of future
performance, conditions or results, and involve a number of
significant known and unknown risks, uncertainties, assumptions and
other important factors, many of which are outside Akerna's
control, that could cause actual results or outcomes (including,
without limitation, the results of Akerna's contracts, strategic
initiatives, and business plans as described herein) to differ
materially from those discussed in the forward-looking statements.
Important factors, among others that may affect actual results or
outcomes, include (i) Akerna's ability to recognize the anticipated
benefits of being a public company, (ii) competition, (iii)
Akerna's ability to grow and manage growth profitably, (iv)
Akerna's ability to maintain relationships with customers and
suppliers and retain its management and key employees, (v) costs
related to being a public company, (vi) changes in applicable laws
or regulations, (vii) Akerna's ability to identify, complete and
integrate acquisitions, including Viridian, and achieve expected
synergies and operating efficiencies in connection with acquired
businesses, (viii) and other risks and uncertainties disclosed from
time to time in Akerna's filings with the U.S. Securities and
Exchange Commission, including those under "Risk Factors" therein.
Actual results, performance, or achievements may differ materially,
and potentially adversely, from any projections and forward-looking
statements and the assumptions on which those vary from
forward-looking statements are based. There can be no assurance
that the data contained herein is reflective of future performance
to any degree. You are cautioned not to place undue reliance on
forward-looking statements as a predictor of future performance as
projected financial and other information, are based on estimates
and assumptions that are inherently subject to various significant
risks, uncertainties and other factors, many of which are beyond
Akerna's control. All information herein speaks only as of the date
hereof, in the case of information about Akerna, or the date of
such information, in the case of information from persons other
than Akerna. Akerna undertakes no duty to update or revise the
information contained herein. Forecasts and estimates regarding
Akerna's industry and end markets are based on sources believed to
be reliable; however, there can be no assurance these forecasts and
estimates will prove accurate in whole or in part.
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SOURCE Akerna