OverActive Media ("OverActive") (TSXV:OAM), a leading global
esports organization, announced today that Crave Meals (CRAVE), a
Kraft Heinz Canada brand (NASDAQ:KHC), is the new Official Meal
Partner of the Toronto Ultra, Canada's Call of Duty team.
The new partnership agreement will see CRAVE, which is heating
up the frozen aisle with mouth-watering innovation, score the only
in-game jersey asset on the Toronto Ultra uniforms during the
end-of-season Call of Duty League (CDL) Champs competition. This is
a unique sponsorship position, as the in-game branding asset is a
one-of-its-kind in the Canadian market.
"In competition, on-jersey brand patches are now
well-established marketing tools in traditional sports yet
relatively new in esports. That is why we are so thrilled to have
CRAVE become our first in-game jersey patch partner for our popular
Toronto Ultra franchise," said Tyler Keenan,
VP of Global Partnerships at OverActive.
CRAVE’s partnership has already begun, as they supported Toronto
Ultra through their return to Canada and their two-week quarantine
by providing unapologetically mouth-watering meals. CRAVE branding
will also be seen on Toronto Ultra’s physical jersey for Stage 5
and CDL Playoffs. CRAVE will bring Ultra fans closer to CDL
playoffs as the Official Presenting Partner of Toronto Ultra’s 2021
CDL Playoff Run, with custom content, unique experiences, TikTok
integrations and other unique fan opportunities to connect with
Toronto Ultra players.
"With so much scrimming and VOD reviews, being properly fuelled
for competition is an important part of being a successful pro
player. CRAVE is the perfect solve for delicious quick meals
whenever we need them," added Insight,
Toronto Ultra player.
"The CRAVE team is so excited to be fuelling Toronto Ultra's
gaming stars as their Official Meal Partner,”
added Brian Neumann, Associate Director,
Brand Build & Innovation, Kraft Heinz Canada. “We are looking
forward to establishing an authentic relationship with the Call of
Duty community, as we know our product can fuel casual gamers and
competitors alike. Our delicious meals are ready in minutes,
letting gamers spend more time doing what they love; gaming."
CRAVE is a new meals brand that took the frozen aisle by storm
in 2018, and which now has 19 mouth-watering varieties
like Buffalo Chicken Mac and Cheese and Pesto
Ravioli with Spicy Italian Sausage. From dinners to crispy melts
to ALL-DAY BREAKFAST, CRAVE is loaded with protein and ready
in just minutes - perfect for your gamer needs.
CRAVE joins a growing list of industry-leading brands that
includes Bell, Bud Light, Canon, Red Bull, Universal Music Canada,
SkipTheDishes, Jack Link's, EPOS and TD Bank that are working
alongside OverActive to drive the optimal fan experience.
About Kraft Heinz Canada
Kraft Heinz Canada is the country's largest food and beverage
company and is a subsidiary of Kraft Heinz (NASDAQ: KHC). Kraft
Heinz Canada provides high quality, great taste and nutrition for
all eating occasions whether at home, in restaurants or on the go.
Kraft Heinz Canada products are found in more than 97 per cent of
Canadian households. The Company's iconic brands include Kraft
Peanut Butter, Heinz Ketchup, KD, Philadelphia Cream Cheese, Renées
Dressing, Jell-O, Classico, Kool-Aid and Maxwell House. Kraft Heinz
Canada is dedicated to the sustainable health of our people, our
planet and our Company. For more information, please
visit www.kraftheinzcompany.com.
For more information, please contact:
Babak Pedram, Virtus Advisory Group Inc. (Investor
Relations)(416) 995-8651bpedram@virtusadvisory.com
Joel Shaffer, Longview Communications Inc. (Public
Relations)(416) 670-6468jshaffer@longviewcomms.ca
Paulo Senra, Head of Communications and Public Relations,
OAM(416) 882-7919psenra@oam.gg
ABOUT OVERACTIVE MEDIA
OverActive Media (TSXV:OAM) is headquartered in
Toronto, Ontario, with operations in Madrid, Spain and Berlin,
Germany. OverActive’s mandate is to build an integrated global
company delivering sports, media and entertainment products for
today’s generation of fans with a focus on esports, videogames,
content creation and distribution, culture, and live and online
events. OverActive owns team franchises in (i) the Overwatch
League, operating as the Toronto Defiant, (ii) the Call of Duty
League, operating as the Toronto Ultra, (iii) the League of Legends
European Championship (“LEC”), operating as the MAD Lions, (iv) the
Superliga, operating as the MAD Lions Madrid, and (v) Flashpoint,
operating as MAD Lions Counter Strike:Global Offensive (a
franchised league operated by B Site Inc., a company in which
OverActive holds a minority interest), as well as other
non-affiliated CS:GO tournaments and leagues. OverActive also
operates both live and online events, operating as OAM Live and
maintains an active social media presence with its fans and
community members, operates fan clubs, and other fan related
activities that increase the reach of its brands.
Photos accompanying this announcement is available
at:https://www.globenewswire.com/NewsRoom/AttachmentNg/40ba1b16-6c52-459d-9775-76861aba072e
https://www.globenewswire.com/NewsRoom/AttachmentNg/1e82eddd-9f7b-4c19-b9c5-6cf0c1680bb1
Kraft Heinz (NASDAQ:KHC)
Historical Stock Chart
From Apr 2024 to May 2024
Kraft Heinz (NASDAQ:KHC)
Historical Stock Chart
From May 2023 to May 2024