For the First Time Ever, Fans Can Make a Taco Bell-Approved Crunchwrap Supreme and Chipotle Chicken Quesadilla at Home
04 January 2024 - 11:00PM
Business Wire
Inspired by the many who try to recreate the
iconic menu staples, Taco Bell at Home’s new “Cravings Kits” are
available exclusively at Walmart nationwide
Taco Bell® fans have long taken to social media to recreate
their favorite menu items at home, but their creations never taste
quite the same without the brand’s unique ingredients. Today, Taco
Bell at Home introduces the first-ever Crunchwrap Supreme and
Chipotle Chicken Quesadilla “Cravings Kits,” featuring proprietary
Taco Bell restaurant ingredients, seasonings and sauces essential
to making these fan-favorites at home. The Craving Kits are the
latest offerings from Kraft Heinz’s Taco Bell at Home line designed
to make it easier than ever for fans to recreate and personalize
their takes on beloved menu items.
This press release features multimedia. View
the full release here:
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Taco Bell at Home Crunchwrap Supreme and
Chipotle Chicken Quesadilla Cravings Kits (Photo: Business
Wire)
“A partnership founded on a mutual obsession with their
consumers, Kraft Heinz and Taco Bell created the Taco Bell at Home
line to bring signature and crave worthy Taco Bell offerings and
flavors straight to the grocery aisle and allow fans to make Taco
Bell their way,” says Danielle Coopersmith, Associate Director of
Marketing for Taco Bell at Home. “Grounded in this core mission,
our innovation strategy focuses on creating new products inspired
by beloved Taco Bell classics that encourage fans to customize
their at-home creations and take them to new heights.”
Perhaps the most iconic menu item in Taco Bell’s history, the
Crunchwrap Supreme has taken the internet by storm with product
videos – especially fans creating their own versions – garnering
more than 50 million views on TikTok as of December 2023. The
quesadilla was one of Taco Bell’s best-selling menu items in 2023,
and the chipotle sauce adds a kick to the comforting and consistent
classic. Now, whether cooking solo for the first time, entertaining
a crowd, or just in need of crunchy, cheesy goodness after a long
day, fans can treat themselves to Taco Bell-approved versions of
both.
“Our release of the Cravings Kits – the first of several Taco
Bell at Home innovations planned for this year – is a great example
of how Kraft Heinz is delivering against its goal to lead the
future of food,” said Alan Kleinerman, Vice President of Disruptive
Innovation at The Kraft Heinz Company. “As we kick off 2024, we’re
focused on finding the white spaces at retail where we can make an
impact for fans and develop products we know they will be excited
to try. Our partnership with Taco Bell is a great example of
this.”
Now rolling out exclusively in Walmart stores and online
nationwide, each Cravings Kit includes four servings of essential
ingredients – just add a protein, any personalized additions to
customize the creation, and enjoy from the comfort of your home.
The Cravings Kits join a growing portfolio of products that make it
possible to experience Taco Bell anywhere, anytime.
To learn more and share your menu-inspired creations on social
media, follow and tag @tacobell and @kraftheinz on Instagram and
@tacobell and @hereatkraftheinz on TikTok.
TACO BELL® is a registered trademark owned and licensed by Taco
Bell IP Holder, LLC.
About The Kraft Heinz Company
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious.
Consumers are at the center of everything we do. With 2022 net
sales of approximately $26 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of six consumer-driven product platforms.
As global citizens, we’re dedicated to making a sustainable,
ethical impact while helping feed the world in healthy, responsible
ways. Learn more about our journey by visiting
www.kraftheinzcompany.com or following us on LinkedIn.
About Taco Bell Corp.
For more information about Taco Bell, visit our website at
www.TacoBell.com, our Newsroom at www.TacoBell.com/news or
www.TacoBell.com/popular-links. You can also stay up to date on all
things Taco Bell by following us on LinkedIn, TikTok, Taco Bell's
Twitter, Taco Bell News' Twitter, Instagram, Facebook, and
subscribing to our YouTube channel.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240104737530/en/
Alexandra Lieberman The Kraft Heinz Company
alexandra.lieberman@kraftheinz.com
Bri Shanley Zeno Group bri.shanley@zenogroup.com
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