Sky, Virgin Media Form Targeted TV Advertising Partnership
15 June 2017 - 4:44PM
Dow Jones News
LONDON--Sky PLC (SKY.LN) Virgin Media PLC have formed a
strategic partnership to accelerate brand-safe targeted TV
advertising across both Virgin TV and Sky platforms.
Sky said Thursday that the partnership with fellow pay
television broadcaster Virgin Media will enable advertisers to
target a potential audience over time of more than 30 million
viewers; putting it on par with leading social networks.
Write to Razak Musah Baba at razak.baba@wsj.com; Twitter:
@Raztweet
(END) Dow Jones Newswires
June 15, 2017 02:29 ET (06:29 GMT)
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