Kids’ Tech Use Skyrockets, Whether Parents Like It or Not
09 February 2016 - 8:00PM
Business Wire
More Kids Than Ever Are Using – and Dropping –
Mobile Devices, Leaving Parents Conflicted About Sharing Their
Tech
Today Logitech (SIX:LOGN) (NASDAQ:LOGI) released survey results
about children’s tablet and mobile phone use, confirming that kids
are indeed getting their hands on expensive tech at a younger age,
and proving that it’s more important than ever for families to use
protective cases, such as the Logi™ BLOK family of cases for iPad.
The survey, conducted by Wakefield Research, polled more than 1,000
parents in the U.S. and U.K. with children ages two to seven,
revealing patterns of mobile device use for children and
corresponding parental attitudes.
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The results suggest that while a majority of children use
tablets and smartphones, parents are divided on whether they want
their kids using tech so early. Although more than 92 percent of
children are using mobile devices, just 51 percent of
parents believe it’s appropriate to introduce kids ages five
and under to mobile devices. And, in the U.K., most parents (60
percent) believe you should wait until after age five to share
tablets or smartphones with their children.
This may be due in part to the fact that children are often
mishandling these devices, be it their own device or a device
belonging to their parents. The survey said:
- Parents report that approximately half
of children (47 percent in the U.K. and 56 percent in the U.S.) are
frequently mishandling mobile devices. This accounts for 47
percent of U.S. children and 36 percent of U.K. children who have
damaged the tablet or smartphone they’re using.
- More than 45 percent of parents are
handing their mobile devices over to their kids (45 percent in the
U.K. and 49 percent in the U.S.), while more than one in three
children have a device to call their own (35 percent in the
U.K. and 40 percent in the U.S.).
“There’s no denying it, screens are increasingly a larger part
of childhood and at a much younger age,” said Michele Hermann, vice
president of mobility at Logitech. “And after the holiday season,
there is surely a new wave of tablet owners under the age of seven.
Our survey underscores that while parents might not agree on
whether young children should regularly use mobile devices, they
recognize how important it is to protect their devices from damage.
An overwhelming 70 percent of U.S. parents and 63 percent of
U.K. parents say that the most important feature of a case is
impact protection. We designed the Logi BLOK family of cases
with cushioned square corners to protect the iPad from drops up to
six feet high onto concrete, so parents can hand it off to their
kids without fear of damage.”
While parents may be split on what age is appropriate to bring
tech into their children’s lives, they agree on what it should be
used for; 88 percent of U.S. parents and 84 percent of U.K.
parents think that educational purposes are the best reasons to
allow children to use mobile devices. For those parents looking
to introduce tech to their children, Logitech has the following
tips:
- Use a kid-friendly browser designed
with games and parent-approved websites to ensure that your
children are accessing approved sites.
- Time limits can help keep boundaries in
place. Set a timer on your mobile device for 30 minutes, so when it
goes off, your child will know it’s time to move on to another
activity.
- When you take care of your tech, your
kids will, too. Teach your kids the right way to handle and care
for tech, protecting your devices with cases such as the Logi BLOK
family.
Protecting Your Kids’ Tech
The Logi BLOK Protective Shell, the Logi BLOK Protective Case
and the Logi BLOK Protective Keyboard Case are designed to protect
your iPad from impact, without adding unnecessary bulk or weight.
The square corners have extra-absorbent polymers to give your iPad
more protection where it needs it most – the corners. The absorbent
polymer structure supports and flexes with your iPad upon impact,
ensuring it can withstand drops from up to six feet high and
survive surfaces as hard as concrete. Learn more about the smart
design of the Logi BLOK family of cases here.
Research Methodology
The Logitech survey was conducted by Wakefield Research among
502 U.S. parents and 501 U.K. parents with children ages two to
seven, in November 2015, using an email invitation and an online
survey.
Results of any sample are subject to sampling variation. The
magnitude of the variation is measurable and is affected by the
number of interviews and the level of the percentages expressing
the results. For the interviews conducted in this particular study,
the chances are 95 in 100 that a survey result does not vary, plus
or minus for each audience, by more than 4.4 percentage points from
the result that would be obtained if interviews had been conducted
with all persons in the universe represented by the sample.
About Logitech
Logitech designs products that have an everyday place in
people's lives, connecting them to the digital experiences they
care about. Over 30 years ago, Logitech started connecting
people through computers, and now it’s designing products that
bring people together through music, gaming, video and
computing. Founded in 1981, Logitech International is a
Swiss public company listed on the SIX Swiss Exchange (LOGN)
and on the Nasdaq Global Select Market (LOGI). Find Logitech
at www.logitech.com,
the company blog or @Logitech.
2016 Logitech, Logicool, Logi and other Logitech marks are owned
by Logitech and may be registered. All other trademarks are the
property of their respective owners. For more information about
Logitech and its products, visit the company’s website at
www.logitech.com.
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LogitechJessica Monney1-510-713-5830jmonney@logitech.com
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