lululemon & the United Nations Foundation Launch New Program to Address Mental & Physical Health of UN Humanitarian Aid Workers
08 October 2019 - 11:59PM
Business Wire
With funding commitment from lululemon,
Peace on Purpose aims to train and equip more than 3,000 aid
workers and reach 30,000 UN staff over the next three years with
mindfulness and self-care tools
lululemon and the United Nations Foundation today announced
their partnership around an innovative program to address the
mental and physical health of UN development and humanitarian
workers who serve on the front lines of urgent global challenges,
so they can better support communities around the world. lululemon
will commit $1 million USD over the next three years to Peace on
Purpose, an evidence-based program, which provides access to
mindfulness and self-care tools and resources for UN workers to
build resilience in the face of adversity and stressful
environments – such as responding to humanitarian emergencies,
supporting communities facing poverty, and more. Peace on Purpose's
mission is to equip aid workers with the tools to care for
themselves so they can effectively care for others.
“lululemon and the UN Foundation share a commitment to building
community and developing collaborative solutions for some of the
world’s most pressing issues,” said Calvin McDonald, CEO of
lululemon. “With increasing need for international humanitarian aid
and peacekeeping, we want to cultivate the long-lasting benefits of
mindfulness tools and sustain support for those whose mission is to
serve others.”
“UN workers are on the front lines of global challenges, helping
people in their times of greatest need,” said Kathy Calvin,
President and CEO of the UN Foundation. “This work can often be
stressful, and the UN has made it a priority to address the
well-being of its people. Innovative partnerships like Peace on
Purpose can support the UN workers who support the world. With
lululemon’s support, we will be able to grow the program to help
more UN staff care for themselves and for others.”
Peace on Purpose is a result of a three-year pilot led by
lululemon’s Here to Be team and the UN Foundation, developed to
address a series of issues, such as burnout, compassion fatigue,
and stress-related physical, mental, and relational effects
reported by UN staff members. Peace on Purpose has worked with UN
agencies to build out trainings and workshops for more than 650
staff in US headquarters and seven additional countries – Jordan,
Lebanon, Pakistan, South Sudan, Turkey, Turkmenistan and
Zimbabwe.
Research that followed select trainings found that over half of
the participants experienced a more than 40 percent improvement in
overall well-being as seen in key psychological risk factors, such
as work-related self-compassion, anxiety and depression, symptoms
related to trauma, and feelings of distress.
Humanitarian aid workers report experiencing high rates of
burnout, stress, and mental health stigmas in difficult global
settings. Peace on Purpose’s curriculum introduces mindfulness
tools as well-being resources to support current UN mental health
programs. These tools – such as mindful breaths, emotion
regulation, and yoga – can be implemented to meet the varying needs
of UN staff in the diverse environments in which they operate.
With lululemon’s continued funding commitment and thought
partnership, Peace on Purpose will aim to train 3,000 more UN
development and humanitarian workers in-person over the next three
years, build a hub of digital resources, and develop condensed
trainings and curriculum translations to reach an additional 30,000
UN staff.
Peace on Purpose is a key element of lululemon’s commitment to
social impact and sustainability. The company’s Impact Agenda is
comprised of three elements – Be Human, Be Well and Be Planet – to
support and accelerate meaningful positive impact around the
world.
To learn more about Peace on Purpose or lululemon’s Global
Impact Agenda, including Here to Be, visit
https://shop.lululemon.com/story/sustainability.
About lululemon athletica inc. lululemon athletica inc.
(NASDAQ:LULU) is a healthy lifestyle inspired athletic apparel
company for yoga, running, training, and most other sweaty
pursuits, creating transformational products and experiences which
enable people to live a life they love. Setting the bar in
technical fabrics and functional designs, lululemon works with
yogis and athletes in local communities for continuous research and
product feedback. For more information, visit
www.lululemon.com.
About the United Nations Foundation The United Nations
Foundation acts as a strategic partner to help the United Nations
mobilize the ideas, people, and resources it needs to drive global
progress and tackle urgent challenges. We focus on issues at the
heart of the Sustainable Development Goals, build initiatives
across sectors to solve problems at scale, and engage citizens who
seek action. Founded in 1998 by entrepreneur and philanthropist Ted
Turner, the UN Foundation works with philanthropic, corporate,
government, and individual partners. Learn more at
www.unfoundation.org.
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Media: lululemon Tatiana Jovic Director, Global PR
media@lululemon.com
Sunshine Sachs PR lululemon@sunshinesachs.com
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