Today is International Museum Day, an annual day sponsored by the
International Council of Museums, which this year is exploring the
potential of museums to bring about positive change. Matterport,
Inc.’s (Nasdaq: MTTR) digital twin platform today is enabling
museums to digitally transform their spaces, helping them increase
access to the world of art, culture, and history. With a digital
twin, museum operators can create powerful virtual learning
experiences that increase access to those who cannot spend the time
or money to travel, and in some cases introduce new revenue
opportunities. Since March 2020, almost 7.3 million people have
visited museums virtually using Matterport.
In honor of International Museum Day, here are three iconic
museums using Matterport to create virtual experiences to engage
with and educate more people around the world.
George Eastman Museum
Founded in 1947, the George Eastman Museum located in Rochester,
New York is the world’s oldest photography museum and one of the
largest film archives in the United States. The museum is located
on the National Historic Landmark estate of George Eastman, the
founder of Kodak and pioneer of popular photography, and holds
unparalleled collections—encompassing several million objects—in
the fields of photography, cinema, and photographic and
cinematographic technology, and photographically illustrated books.
The museum is now accessible through its Matterport digital twin.
Virtual visitors can explore current and past photography
exhibitions enriched by detailed spatial tags and integrated audio,
or explore Eastman’s historic mansion and the newly renovated
visitor center.
"The George Eastman Museum began experimenting with new forms of
digital outreach and engagement in 2020, including creating virtual
experiences using Matterport,” said Elizabeth Chiang, Staff
Photographer at the George Eastman Museum. “The response was
phenomenal; we saw a 48 percent increase in video views, over
10,000 visitors, and 88 percent satisfaction in virtual programming
through these efforts. As a film and photography museum, image
quality was an important factor in our decision to choose
Matterport. The images Matterport provides are gorgeous and the
resulting digital twin of the Museum is something artists and
visitors can fully immerse themselves into.”
The Museum of Flight
With over 160 aircraft and spacecraft, tens of thousands of
artifacts, and millions of rare photographs, the Seattle-based
Museum of Flight is the world’s largest independent, non-profit air
and space museum. To reach new visitors beyond their region, the
museum captured Matterport digital twins of not only galleries but
some of its most iconic aircraft. Today, virtual visitors using
Matterport can explore cockpits and interiors of over a dozen of
the Museum’s most iconic aircraft, including Concorde, the first
Boeing 747, the first Air Force One jet, and a NASA Space Shuttle
Trainer.
“We have used Matterport for many years as most of the aircraft
in the Museum are closed to visitors for preservation purposes,”
said Peder Nelson, the Museum’s Digital Engagement Manager. “Using
Matterport, we give anyone the opportunity to experience those
unique aircraft. Not only online, but even on-site as a way to
virtually step inside the airplane in front of them. Our virtual
experiences continue to be an important way to connect with more
visitors, provide accessibility and drive awareness for The Museum
of Flight. Matterport digital twins have also helped us generate
new revenue through paid online virtual experiences. Additionally,
digital twins of our aircraft are also helping to support our
Accessibility initiatives, having provided access to more than
400,000 visitors.”
St. Louis Cardinals Hall of Fame and Museum
Opened in 2014, the St. Louis Cardinals Hall of Fame and Museum
is located on the second floor of Cardinals Nation across from
Busch Stadium, and was created to celebrate the rich history of
baseball in St. Louis and honor the players and personalities who
have had the greatest impact on the franchise. Featuring authentic
artifacts, replica stadiums and interactive experiences, the
Cardinals Museum boasts one of the world’s largest team-specific
collections of memorabilia and photographs, while the Cardinals
Hall of Fame commemorates the organization's greatest players,
coaches, executives and broadcasters. Winners of 11 World Series
titles, the Cardinals used Matterport to create a virtual
experience that allows fans to connect and learn about the team's
great heritage.
“The St. Louis Cardinals Hall of Fame and Museum hosts thousands
of visitors in-person every year, but we recognize that not
everyone can visit in person,” said Amy Berra, Manager &
Curator of the St. Louis Cardinals Hall of Fame & Museum.
“Having a Matterport virtual replica of the museum allows baseball
fans the ability to visit from anywhere in the world to learn about
the history of the club and some of our greatest moments.”
“At Matterport, our mission is to make every building and space
more valuable and accessible through the creation of digital
twins,” said Bill Linehan, Head of Global Strategy for Travel and
Hospitality at Matterport. “Cultural institutions have evolved and
today, attractions that draw thousands of daily visitors are being
explored virtually through Matterport digital twins. We are pleased
to play a role in helping to promote in-depth learning and to
empower visitors to explore museums whenever they want.”
Visit our Discover page to view the current collection of
museums with Matterport digital twins. Additionally, US-based
501(c)(3) non-profit organizations, K-12 public schools, and public
universities can apply to Matterport's Exploration to Equity social
impact program to capture historically or socially significant
spaces such as museums at matterport.com/social-impact.
About Matterport Matterport, Inc. (Nasdaq:
MTTR) is leading the digital transformation of the built world. Our
groundbreaking spatial data platform turns buildings into data to
make nearly every space more valuable and accessible. Millions of
buildings in more than 177 countries have been transformed into
immersive Matterport digital twins to improve every part of the
building lifecycle from planning, construction, and operations to
documentation, appraisal and marketing. Learn more at
Matterport.com and visit our Discover page to browse a collection
of digital twins captured by our customers.
©2022 Matterport, Inc. All rights reserved. Matterport is a
registered trademark and the Matterport logo is a trademark of
Matterport, Inc. All other marks are the property of their
respective owners.
Media Contact:Tim McDowdDirector,
Communicationspress@matterport.com+1 (650) 273-6999
Investor Contact: Soohwan Kim, CFAVP, Investor
Relationsir@matterport.com
Forward-Looking StatementsThis document contains certain
forward-looking statements within the meaning of the federal
securities laws, including statements regarding the benefits of the
business combination, the services offered by Matterport, Inc.
(“Matterport”) and the markets in which Matterport operates,
business strategies, debt levels, industry environment, potential
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Forward-looking statements are predictions, projections and
other statements about future events that are based on current
expectations and assumptions and, as a result, are subject to risks
and uncertainties. Many factors could cause actual future events to
differ materially from the forward-looking statements in this
document, including the expected benefits of Matterport’s
relationship with its museum partners, Matterport’s ability to
implement business plans, forecasts, and other expectations in the
industry in which Matterport competes, and identify and realize
additional opportunities. The foregoing list of factors is not
exhaustive. You should carefully consider the foregoing factors and
the other risks and uncertainties described in documents filed by
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A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/29188c31-3916-4f68-ac0a-9e5ebe7f9135
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