NDS Wins Prestigious Vision Free Award from Stevie Wonder and the Wonder Foundation
09 January 2009 - 4:31AM
Business Wire
2009 International Consumer Electronics Show (CES), Mirage Hotel
Suite D50 - January 8, 2009 � NDS, the leading provider of
technology solutions for digital pay-TV, today announced that its
RadioGuard conditional access solution has been honored with a
Vision Free Award from The Wonder Foundation and the Sendero Group.
The award has been given to NDS for its enablement of the secure
delivery of reading service content via HD Radio broadcasting for
the sight-impaired. RadioGuard is the first conditional access
solution for HD Radio� broadcasting and will be a standard feature
of the HD Radio system moving forward. The Vision Free Awards
program recognizes companies that create products and services
designed with usability for the visually-impaired in mind. This
year�s awards will be presented to recipients at a ceremony hosted
by Stevie Wonder on January 9th at CES 2009. RadioGuard is the
conditional access solution in the HD Radio system, encrypting
content before it is transmitted over the airwaves, then decrypting
it once the radio has received it and verified the entitlement
rules. Reading of print information to blind and partially sighted
people via radio is copyright-exempt in the United States. But for
the exemption to apply, only authorised individuals are to receive
the service. RadioGuard conditional access ensures that the service
is delivered only to entitled people. As a result, blind and
partially sighted people can receive this important audio content
service and benefit from the �copyright-free� exemption. With
RadioGuard integrated into the HD Radio system, broadcasters can
offer more choices to their listeners, a broader selection of
content and more segmentation and revenue opportunities for
advertisers. These offerings include improved radio reading
services for the sight-impaired, pay-per-listen options for live
concerts and events, private channels for emergency operators and
opt-in events sponsored by advertisers. �We are extremely honored
by the recognition of such influential advocates for sight-impaired
people as The Wonder Foundation and The Sendero Group,� said Jesper
Knutsson, Vice President and General Manager of Sales, NDS
Americas. �At NDS we are constantly striving to achieve more for
the benefit of all who interact with our technology. We are proud
of our work with iBiquity to deliver secure radio reading services
to blind and partially sighted people, and we are also very proud
of this honor.� NDS is also researching new technologies that will
help sight-impaired people to access Electronic Program Guide
information and other digital TV services. One such NDS innovation
enables people who are sight-impaired, and others who have
difficulty using text-based EPGs, to hear EPG listings and content
read aloud in real time in a natural sounding voice. NDS�has
already deployed audio description support and audible tone�EPG
signalling in millions of digital TV set-top boxes and Digital
Video Recorders. RadioGuard is based on VideoGuard�, NDS� proven
conditional access solution for pay-TV. Market-leading VideoGuard
technology protects over 95.4 million digital TV devices around the
globe. The NDS VideoGuard solutions portfolio includes VideoGuard
Mobile� for broadcasting content to mobile devices, VideoGuard PC�
to secure content in personal computers, VideoGuard PMP� for
portable media players, as well as RadioGuard. To arrange a meeting
with NDS executives at CES, and to see demonstrations of NDS�
leading edge technology, please contact Katy Flores on 714 460 3367
or email kflores@nds.com. For more information and for a complete
list of Vision Free Award winners visit:
http://www.senderogroup.com/VisionFree Bookmark: del.icio.us | Digg
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Group plc (NASDAQ: NNDS), a majority owned subsidiary of News
Corporation, supplies open end-to-end digital technology and
services to digital pay-TV platform operators and content
providers. See www.nds.com for more information about NDS. Read
about the latest developments at NDS and in the pay-TV industry in
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