Prolab(R) Presents 'Be in Our Next Ad' Consumer Contest for All Attendees at 2007 Arnold CLASSIC
27 February 2007 - 2:07AM
Business Wire
Prolab Nutrition, Inc. has created an exciting experience for all
attendees at the 2007 Arnold CLASSIC, the nation�s largest health
and fitness consumer trade show. Prolab is offering one lucky
person the chance to become a �celebrity� by starring in the
company�s newest ad promoting its sports nutrition products.
Prolab�s Be In Our Next Ad contest is open to all consumers who
sign up at its 2007 Arnold CLASSIC booth. The three-day Arnold
CLASSIC, taking place March 2-4, 2007 in Columbus, OH, comprises
650 booths, showcasing healthy lifestyle products and methods to
more than 170,000 fitness fans, and includes free entertainment and
competitions by top professional and amateur athletes. The 2007
Arnold CLASSIC marks Prolab�s tenth year of participating in this
top sports nutrition event. Throughout the Arnold CLASSIC, TEAM
PROLAB athletes will be appearing at the Prolab booth for
interviews, photos, and to sign autographs for consumers and media.
Athletes scheduled to attend include: top-level national
bodybuilder Hugo A. Riviera, an ISSA certified fitness trainer and
best-selling author of bodybuilding, weight loss and fitness books;
professional bodybuilder, personal trainer and model �Addo� Martin
Luther King, a 2004 MuscleMania winner and bodybuilding competitor
since 1995; 29-year-old IFFB pro Patrick Richardson, a top
competitor since 2000 and nutrition storeowner; and, national level
bodybuilding competitor TJ Humphreys, who is a featured athlete on
the cover of Muscle & Fitness� magazine�s April �07 issue.
Visitors to the Prolab booth will receive coupons and samples,
including N-Large2, Pure Whey, and the all-new NITRO FIRE� Prolab
is launching at the Arnold CLASSIC. Nitro Fire was developed for
athletic adults to support optimum muscle build and muscle
function. Used daily, pre-work-out, Nitro Fire helps athletes work
harder, lift more weight, overcome muscle fatigue and increase
overall muscle size.* Additionally, Prolab�s booth will offer
consumers training and nutrition information, Prolab Shake
tastings, prizes such as Prolab t-shirts and shaker cups, and a
free membership in Prolab�s VIP Club. * These statements have not
been evaluated by the Food and Drug Administration. This product is
not intended to diagnose, treat, cure or prevent any disease. For
more information on Prolab, interested persons can go to
www.prolab.com or call 1-800-PROLAB1 (1-800-776-5221). For more
information on the Arnold Classic, interested persons can go to
www.arnoldclassic.com. About Prolab Nutrition, Inc. Widely
recognized as premier sports nutrition company, Prolab Nutrition,
Inc. has been providing professional and aspiring bodybuilders and
elite athletes with high-quality sports nutrition products since
1989. Prolab helped pioneer a sports-specific approach to athletes�
nutrition, with a comprehensive product line that allows athletes
to customize their nutritional supplement program to meet specific
training and physique goals. All Prolab� products feature
specialized formulas designed to support training and nutrition
goals at every level of an athlete�s regimen. Prolab�s reputation
as a premium-quality brand is due to its focus on delivering
high-quality nutritional products. This high level of product
quality assurance is one of the key factors that sets Prolab apart
from other sports nutrition products. Prolab is one of the few
sports nutrition companies that undergoes a rigorous quality
control in its manufacture to ensure the product is free of banned
substances. Prolab� products are available throughout the U.S. at
independent health food stores and sports nutrition stores, as well
as at www.prolab.com and other online retailers. About Natrol �
Nourishing the Potential of Mind and Body SM Established in 1980
and headquartered in Chatsworth, CA, Natrol, Inc. (Nasdaq: NTOL)
develops, manufactures, markets and distributes its own premium
brands and has a reputation for innovation and rapid response to
market opportunities. The portfolio of health, wellness and
lifestyle brands includes: Natrol�, Prolab�, Laci Le Beau�,
Promensil�, Trinovin�, Nu Hair�, Shen Min�, and H57� Hoodia. With
over 50 product categories, more than 200 products and over 500
stock-keeping units (SKUs), Natrol distributes products nationally
through more than 54,000 retailers, as well as internationally in
over 40 other countries. Natrol�s dedication to quality is
evidenced by its commitment to high manufacturing standards,
earning the company an �A� rating from the Natural Products
Association's GMP Certification Program�a designation achieved by
less than ten percent of U.S. nutrition companies. For more
information, visit www.Natrol.com.
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