PointsHound Unveils New Loyalty Program
Partners
and Multi-Language Capabilities,
Accelerating its EMEA Expansion
Innovative Hotel Booking Service, owned and operated by
Points International,
Now Available to Members of EMEAs
Leading Frequent Flyer Programs
LONDON AND TORONTO, May 27, 2015 PointsHound,
the first online hotel booking service designed specifically for frequent
travelers which is owned and operated by Points International, a global leader
in loyalty currency management, (TSX: PTS; NASDAQ: PCOM), today announced new
strategic partnerships with several of Europe, the Middle East and Africas
(EMEA) leading frequent flyer programs including Alitalia MilleMiglia, Virgin
Atlantic Flying Club, and Finnair Plus. These programs join existing PointsHound
partners Air France KLMs Flying Blue, Iceland Airs Saga Club, and Etihad
Guest. This partner expansion allows members of these leading rewards programs
to earn even more loyalty currency by booking hotel reservations directly on
PointsHound.com.
PointsHound users can now earn frequent flier miles and loyalty
rewards points in over 20 loyalty programs on a growing roster of hotels which
offer up to 5,000 points or miles per stay. PointsHound hotel reservations can
be purchased in more than 25 different currencies including the Euro, Pound
Sterling and Swiss Franc.
With one-third of all online bookings in Europe being made
through online travel agencies according to Skifts European State of Travel
2015 report, PointsHounds expansion within the region provides an attractive
alternative to existing aggregators that do not award frequent travelers bonus
airline points or miles for their hotel stays.
Additionally, PointsHound has now launched Spanish and Italian
language versions of its online service, with more languages rolling out over
the course of 2015 a move that is in-line with travel bookings in Europe, 50%
of which are now made online according to the Skift 2015 report.
Now fully integrated into the Points International
organization, weve accelerated the PointsHound teams pace of product
development and are seeing strong traction with our EMEA-based loyalty program
partners, said Rob MacLean, CEO of Points. This geographic region will remain
a key focus area as we continue to invest in our consumer platform and deliver
best-in-market experiences to our loyalty partners most valuable members.
PointsHounds new partners also join in Mr. MacLeans
excitement.
We are thrilled to have PointsHound join the MilleMiglia
program," said Lucio Attinà, Managing Director of Alitalia Loyalty. "MilleMiglia
Members will have more choice and flexibility in collecting miles, additional
incentives and the benefit of rewarding earn opportunities wherever their
travels may take them.
Members of PointsHound have access to over 150,000 hotels
worldwide, including boutique and non-chain properties across North America,
Europe, the Middle East and Africa. The site is free to use and seamlessly
enables loyalty program members to earn points for staying in their favorite
hotels as well as to earn bonus rewards in the form of airline miles.
About Points
Points, publicly traded as Points International Ltd.
(TSX: PTS) (NASDAQ: PCOM), is the global leader in loyalty currency management.
Via a state-of-the-art loyalty commerce platform, Points provides loyalty
eCommerce and technology solutions to the world's top brands to enhance their
consumer offerings and streamline their back-end operations.
Points' solutions enhance the management and monetization of
loyalty currencies ranging from frequent flyer miles and hotel points to
retailer and credit card rewards, for more than 50 partners worldwide. Points
also manages Points.com, where more than 4 million consumers use the only
industry sanctioned loyalty wallet to not only track all of their loyalty
programs but also trade, exchange and redeem their miles and points. In addition
to these services, Points' unique SaaS products allow merchants and businesses
to reward their customers with points and miles from the world's largest loyalty
brands.
In 2014, Points acquired PointsHound, a hotel booking engine
and loyalty currency aggregator built specifically for frequent travelers.
PointsHound enables loyalty program members to earn loyalty points for staying
in their favorite hotels and also to earn bonus rewards in the form of airline
miles. Members of the free-to-use site have access to over 150,000 hotels
worldwide, including boutique and non-chain properties.
Points has been widely recognized among the loyalty and
technology communities alike. The Company was named the 7th largest Canadian
software company and the 30th largest Canadian technology company by the 2015
Branham300 list. For more information on Points, please visit
www.Points.com, follow us on Twitter (@PointsBiz) or read the
Points company blog. For more information on PointsHound, please visit
www.PointsHound.com.
##
Points Investor Relations
Addo
Communications
Laura Bainbridge, Kimberly Esterkin
laurab@addocommunications.com;
kimberlye@addocommunications.com
310-829-5400
Points Media Relations
ThinkInk PR
Vanessa
Horwell
vhorwell@thinkinkpr.com
Direct: +1.305.749.5342 ext. 232
Mobile: +1 305.776.8817
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