NEW YORK, Nov. 30, 2016 /PRNewswire/ -- Pitbull, the
globally successful music icon and business entrepreneur, announces
today the launch of PITBULL CUBA,
a signature fragrance line available in two distinct scents for men
and women. Inspired by his exotic motherland, PITBULL CUBA embodies the essence of the Island's
legendary nightclubs, sultry beats and the quixotic combination of
sugar and rum. The new fragrances exude a vibrant culture and
aspirational experiences.
"This is my personal favorite, and it's one step closer to
freedom – CUBA LIBRE," says
Armando Christian Perez (Pitbull).
"I wanted to pay a sensorial tribute to my family heritage.
Cuba is warm, sexy and vibrant.
It's designed for confident individuals who flirt with the
unknown."
Crafted by Givaudan, CUBA MAN
is a scent that draws upon the desire of spending hot, sunny days
lounging on powdery sand beaches followed by steamy, passion-filled
nights. The men's fragrance features top notes of rosemary,
bergamot, lemon and cardamom, highlighted by jasmine, coriander and
oakmoss. Dry notes of tonka bean, cedarwood and musk round out this
aromatic blend.
CUBA WOMAN, composed by
Fragrance Resources, is designed for the seductress hidden within
and takes your breath away with a mesmerizing balance of citrus
fruit and floral notes. Bergamot, mandarin, pomelo and white
pineapple compose the top notes, while rich orange flower,
magnolia, freesia and mimosa blossoms round it out. Finishing
touches of soft amber, warm blonde woods and layered musks polish
out the intoxicating fragrance.
The bottle's look was designed by Pitbull, and has been the
signature look of each of his fragrances since he launched his
first in 2013. The exterior is sleek and architectural, reminiscent
of modern skyscrapers throughout the world. Both CUBA Man and CUBA Woman bottles feature vibrant, retro
artwork, similar to what you would find throughout the Island.
While the CUBA Man bottle depicts
an attractive vintage sailor being doted on by a coquettish femme,
the WOMAN bottle illustrates a playfully seductive Cuban dancer who
is confident and knows what she wants. The exterior packaging
flaunts vintage artwork; while CUBA MAN catches the eye with jewel-toned
classic cars, CUBA WOMAN
celebrates sexiness and the female form. A Cuban flag peeks through
in each design.
"We are delighted to be working with Pitbull on the launch of
this fragrance, which is so special and personal for him," says
Donald J. Loftus, President of
Parlux Ltd. and Executive Vice President of Perfumania Inc.
"Consumers are so intrigued by Cuba, its history, culture and people, and we
are confident this fragrance will be a huge hit with fans and
consumers throughout the world."
"We are pleased to announce the addition of PITBULL CUBA to our growing portfolio, and look
forward to continuing this partnership with Parlux Ltd.," says
Rene Garcia, Founder of Jacavi
Worldwide. "Pitbull is our generation's consummate figure of
Cuban-American spirit, and we feel there is no better creative
partner to help us bring that fiery essence to life."
PITBULL CUBA MAN and PITBULL
CUBA WOMAN are sold for a
suggested retail price of $55 USD/3.4
oz and will be available first at select Perfumania stores and
perfumania.com starting December 1,
2016. The fragrances will be available for purchase on all
other channels beginning March
2017.
ABOUT PITBULL
From Mr. 305 to Mr. Worldwide,
Armando Christian Perez, aka
Pitbull, is a Grammy®-winning global superstar and business
entrepreneur. Pitbull has been the subject of specials for major
cable and network news, appeared on hit TV series, and will host
his third New Year's Eve TV special
ringing in 2017. Landing # 1 hits in over 15 countries, 9 billion
YouTube/VEVO views, 70 million single sales and 6 million album
sales, Pitbull is preparing for the release of his
10th studio album, Climate Change. Some
of his many career hits include "GreenLight," currently in the Top
20; "Give Me Everything," his first single to top
Billboard's Hot 100 and go RIAA quintuple platinum; "Timber,"
#1 on Billboard's Hot 100 for three weeks and six-times
platinum; and the platinum "Time of Our Lives." Having touched down
everywhere from the Far East and South
America to Europe and all
across the U.S., his tours have sold out arenas and
stadiums. Madame Tussauds Orlando gave Pitbull his own wax
figure, Miami awarded him a key to
the city, and he received a star in Celia Cruz Plaza on the
Hollywood Walk of Fame.
ABOUT JACAVI WORLDWIDE AND PARLUX LTD.
PITBULL Premier
Fragrance brand is licensed and manufactured by Jacavi Worldwide,
an innovator and supplier of proprietary fragrance and beauty care
products. PITBULL Premier Fragrance brand is distributed by Parlux
Ltd., a leading global beauty company that designs, manufactures
markets and distributes prestige fragrances and related products,
and has been in business since 1987. It is ranked among top
cosmetic and fragrances companies in the world and holds the
licenses for notable fragrance brands including JAY Z, Rihanna,
Vince Camuto, Kenneth Cole, Jessica
Simpson, Tommy Bahama among
others. Parlux Fragrances, Ltd. is a wholly owned subsidiary of
Parlux Fragrances, LLC, which in turn is a wholly owned subsidiary
of Perfumania Holdings Inc., an independent, national, vertically
integrated wholesale distributor and specialty retailer of
fragrances and related products. Perfumania is traded on the NASDAQ
exchange (PERF).
For further information and to request samples
contact:
C3V Agency
Mabel De Beunza / Paula Gomez
mabel@c3vagency.com / paula@c3vagency.com
(305) 807-8996
Artist Contact:
Subterranean Media
Tom Muzquiz
tom@subterraneanmedia.com
(323) 337-6563
Photo - http://photos.prnewswire.com/prnh/20161129/443895
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/pitbulls-third-fragrance-line-is-his-most-personal-inspired-by-his-heritage-300370429.html
SOURCE Parlux Ltd.
