Rentrak Expands Its Television Network Client Roster With Home Shopping Network Deal
13 July 2009 - 10:00PM
PR Newswire (US)
Rentrak's TV Essentials Service Provides HSN with Second-by-Second
Viewer Activity and Competitor Analysis PORTLAND, Ore., July 13
/PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT), a
leader in multi-screen media measurement serving the entertainment
and advertising industries, today announced a linear television
measurement agreement with Home Shopping Network (HSN), an
interactive lifestyle network and retail destination, to provide
detail of viewership the network has never had access to before. TV
Essentials will enable HSN to evaluate a combination of programming
and on-air talent appeal while overlaying purchase trend data to
help better leverage programming to maximize product sales. HSN, a
multi-channel retailer with strong direct-to-consumer expertise,
will also be able to see how their competition is performing and
how an audience flows from the competition to HSN telecasts. "In
addition to providing the most comprehensive television data
available, the TV Essentials service will help us to sync our
programming with consumer purchase patterns in order for HSN to
remain a leading merchandise network," said Bill Brand, Executive
Vice President of Programming, Marketing and Business Development,
Home Shopping Network. "Rentrak's TV Essentials service provides
second-by-second viewing patterns for networks and program
telecasts which is an indispensable research tool for networks like
HSN in order to understand the content that resonates most with
their consumers," said Carol Hinnant, senior vice president of
Business Development, Advanced Media and Information (AMI) division
at Rentrak Corporation. "We look forward to working with HSN in
order to provide greater insight for the network's programming
decisions." Rentrak's TV Essentials service processes data from
more than ten million set top boxes from cable, satellite and telco
providers to help advertising agencies, networks and local stations
make business decisions to drive increased revenue. Features of TV
Essentials include reports on audience flow, audience retention,
day-part analysis, and series/title comparison summarized at a
national or market level. About TV Essentials� Rentrak's TV
Essentials is a comprehensive suite of research tools that enable
customers to analyze anonymous audience viewing of programming and
advertising across VOD, DVR, interactive and linear television.
Utilizing proprietary technology to process massive amounts of
click-stream data, the TV Essentials system is able to aggregate
and report second-by-second information from millions of digital
set-top boxes. The system can isolate individual market, network,
series, or telecast performance, administer national and local
estimates, and provide an evaluation of influencing factors such as
psychographics and demographics. About Rentrak Corporation Rentrak
Corporation is an industry-advancing media measurement and research
company, serving the most recognizable names in the entertainment
industry. Reaching across numerous platforms including box office,
home entertainment, on-demand and linear television, broadband and
mobile, Rentrak provides unique and actionable insight for our
clients and partners. From the introduction of our revolutionary
Pay-Per-Transaction� distribution and revenue-sharing system, which
equipped Rentrak with the intelligence and ability to deal with
large, complex data streams, to the company's exclusive
Essentials(TM) suite of services, Rentrak has redefined digital
audience measurement. Rentrak is headquartered in Portland, Oregon,
with additional offices in Los Angeles, New York City and Miami/
Ft. Lauderdale. For more information on any of Rentrak's services,
please visit http://www.rentrak.com/. Contact for Rentrak
Corporation: Sallie Olmsted / Amanda Bartz Office: 310-854-8124 /
310-854-8151 E-mail: / DATASOURCE: Rentrak Corporation CONTACT:
Sallie Olmsted, +1-310-854-8124, , or Amanda Bartz,
+1-310-854-8151, , for Rentrak Corporation Web Site:
http://www.rentrak.com/
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