Refreshed Appliance Shopping Experience Coming to Berkhamsted Sears Hometown Store
13 March 2018 - 1:51AM
Evolving to meet changing consumer needs and to embrace its
nationwide branding as “America’s Appliance Experts®,” the refresh
of the Sears Hometown and Outlet Store in Berkhamsted, Connecticut
culminates with a grand reopening celebration March 9-10, 2018.
Throughout the celebration weekend, consumers are invited to enjoy
an additional discount of 10 percent off almost everything in the
store.*
The store refresh includes a new product
assortment, redesigned merchandising, new fixtures & signage
and comprehensive employee training, among other changes.
“Shoppers in Berkhamsted are in for a treat,”
said Terence Sullivan, a district manager of Sears Hometown Stores
in Connecticut. “Our newly refreshed and remodeled store provides a
broader assortment of products available from the top ten appliance
brands, and our sales associates have undergone extensive training
to become ‘America’s Appliance Experts.’ Through their expert
certification, they are able to provide a wide range of knowledge
on the latest features – quickly and efficiently fulfilling
consumers’ appliance needs.”
In the new store design, appliances occupy more
than half of the sales floor and include more brands with an
improved presentation. The store’s appliances are also focused on
innovative and value-added products from LG®, GE®, Whirlpool®,
Maytag®, KitchenAid®, Samsung® and Kenmore®.
The new floor plan also includes the ability to
showcase complete kitchen packages through the addition of three
kitchen vignettes. This allows the store to display an entire
four-piece kitchen from multiple brands in a small amount of floor
space, making it easier for customers to choose products. Another
new feature that simplifies the buying process is a designated
laundry innovation area, showcasing multiple brands and innovations
that let customers easily explore the differences between the
various product lines.
As part of the refresh, the Connecticut Sears
Hometown Store provides industry-leading comprehensive training to
store associates, including brand-specific selling certification.
These brand certified sales associates help ensure customers find
the best product for their needs at the best possible price.
Connecticut customers also benefit from a new touch-screen kiosk
where they can work with a salesperson or browse on their own to
explore product options or make purchases. With the touch-screen
kiosk, associates and customers can review product features and
benefits as well as various models from the entire online database
of Sears products – all while browsing models around the sales
floor. Among major retailers, the Connecticut Sears Hometown Store
is leading the way for the integration of touch-screen devices into
the sales process.
The Berkhamsted location is part of a
system-wide refresh of all Sears Hometown Store locations. The
Company began updating units in 2015 and now has more than 635
“America’s Appliance Experts” locations across the United States.
To learn more about Sears Hometown Stores, visit
www.searshometownstores.com.
* Subject to certain exclusions, as detailed in print ad
promotions available in the store. Also, not available on
price-matched merchandise.
About Sears Hometown and Outlet Stores,
Inc. Sears Hometown and Outlet Stores, Inc. (NASDAQ:SHOS)
is an independent national retailer, with a license to use the
Sears brand name, primarily focused on selling home appliances,
lawn and garden equipment, tools and hardware. As of April
29, 2017, Sears Hometown and Outlet Stores, Inc. and its dealers
and franchisees operated 1,012 stores across all 50 states as well
as in Puerto Rico and Bermuda. In addition to merchandise, Sears
Hometown and Outlet Stores, Inc. provides consumers with access to
a full suite of services, including home delivery, installation and
extended service contracts.
Operating through two segments—the Sears Hometown and Hardware
segment and the Sears Outlet segment—Sears Hometown and Outlet
Stores, Inc. and its subsidiaries offer franchise and dealership
opportunities focused on selling, as applicable, top brand home
appliances, hardware, tools, lawn and garden equipment and outlet
merchandise. For more information about Sears Hometown & Outlet
Stores, Inc., visit www.shos.com. To learn about the opportunity to
own and operate a store format, visit www.ownasearsstore.com.
For more information contact: Ellie Halter,
(847) 945-1300 or ehalter@fishmanpr.com, or visit our corporate
website at www.shos.com.
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