PHOENIX, May 5, 2014 /PRNewswire/ -- Jamba®
At-Home smoothie advances the fruit and vegetable smoothie trend
with the addition of two new varieties of dairy-free, gluten free
fruit and veggie blends this month. Blue Fusion and
Red Fusion feature vitamin-rich vegetables, such as
purple carrot, sweet potato, broccoli and spinach combined with
naturally sweet fruits like dark cherries, strawberries,
blueberries and apples. When blended together from the convenience
of home, the newest Jamba Fusion smoothies offer a great
tasting, refreshing blast of nutrition.
Blue Fusion and Red Fusion begin to
appear in the frozen section of grocery stores this month with
widespread distribution expected in June. The new smoothie kits
have a retail price of $2.99 - $3.99
per eight-ounce bag; each package contains frozen fruit and
vegetable blocks that, when blended with one cup of apple juice,
make two, eight-ounce servings.
"The smoothie has evolved from simple fruit and yogurt blends to
full-on functional beverages featuring spinach, kale and other
veggies that boost nutritional value," said Steve Sklar, senior vice president of marketing
for Inventure Foods, Inc. "Unfortunately, this functional approach
often comes at the expense of taste. That's not the case with our
Fusion line of at home smoothie kits. In fact, these are
some of the best-tasting smoothies we've ever developed, and they
also happen to be dairy-free."
Combining blueberry, banana, apple, blackberry, carrot, broccoli
and spinach ingredients, Blue Fusion delivers a
delicious smoothie suitable for any time of day. Red
Fusion features a blend of red raspberry, strawberry, dark
sweet cherry, purple carrot and sweet potato ingredients to offer a
refreshing beverage equally suitable as a post-workout refreshment
or a better-for-you snack.
Both dairy-free smoothie blends provide a full serving of fruit
with 130 calories (or less) per eight-ounce glass. Each serving
also provides 100 percent of the recommended dietary allowance
(RDA) of vitamin C, 40 percent of vitamin A and 25 percent of
vitamins D, E, K, B1 and B6.
Blue and Red Fusion join the
Green Fusion blend, the categories first fruit and
veggie smoothie, originally introduced to grocery stores last
summer. In addition to the new Fusion blends, the Jamba
At-Home line includes some of the retailer's best-selling fruit
smoothie blends, including Strawberries Wild ®,
Razzmatazz®, Caribbean Passion ®, Orange
Dream Machine® and
Mango-a-go-go®.
About Inventure Foods, Inc.
With manufacturing facilities in Arizona, Indiana, Washington, Oregon and Georgia, Inventure Foods, Inc. (Nasdaq: SNAK)
is a marketer and manufacturer of specialty food brands in
better-for-you and indulgent categories under a variety of Company
owned and licensed brand names, including Boulder Canyon Natural
Foods™, Jamba®, Seattle's Best Coffee®, Rader Farms®,
T.G.I. Friday's®, Nathan's Famous®,
Vidalia Brands®, Poore Brothers®, Tato Skins®, Willamette Valley
Fruit Company™, Fresh Frozen™ and Bob's
Texas Style®. For further information about Inventure Foods,
please visit www.inventurefoods.com.
About Jamba Juice Company
Founded in 1990, Jamba, Inc. is a leading restaurant retailer of
better-for-you, specialty beverage and food offerings, which
include great tasting, whole fruit smoothies, fresh squeezed juices
and juice blends, hot teas, and a variety of food items including
hot oatmeal, breakfast wraps, sandwiches, Artisan Flatbreads™,
baked goods and snacks. As of December
31, 2013, there were 851 Jamba Juice store locations
globally. Jamba is a proud sponsor of "Team Up for a Healthy
America" in the fight against childhood obesity and encourages fans
to join the Team Up community of celebrities, athletes and other
leaders committed to getting kids active and involved at
www.myhealthpledge.com. Fans of Jamba Juice can find out more about
Jamba Juice's locations as well as specific offerings and
promotions by visiting the Jamba Juice website at
www.JambaJuice.com or by contacting Jamba's Guest Services team at
1-866-4R-FRUIT (473-7848).
Photo - http://photos.prnewswire.com/prnh/20140505/84009
SOURCE Inventure Foods, Inc.