Sequential Brands Group Announces Expanded Distribution for Ellen Tracy and Launch of Spring Ad Campaign
06 March 2015 - 12:00AM
- Spring 2015 Print & Digital Media Campaign Unveiled
featuring Paula Patton
- Original Video Documentary - WOMEN-HYPHENATED –
Launched in Partnership with Yahoo
Sequential Brands Group, Inc. (Nasdaq:SQBG), ("Sequential" or the
"Company"), announced today several new initiatives for Ellen Tracy
including the launch of a global marketing campaign celebrating the
brand's 65th Anniversary and women's work in the world, and
expanded distribution in key categories including sportswear in
better department and online retail stores.
A photo accompanying this release is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=31199
To mark its 65th Anniversary, the legendary fashion brand in
partnership with Yahoo and brand ambassador Paula Patton, developed
an original video documentary, WOMEN-HYPHENATED, which explores the
unique challenges, rewards, and universal truths of the modern
woman in the modern world. Highlighting three "hyphenated" women
from diverse backgrounds, the documentary features candid
interviews with President at Nickelodeon Networks Group Cyma
Zarghami, bestselling author, writer and radio commentator Sandra
Tsing Loh, and registered nurse, midwife and owner of Art of
Nursing Care Inc. Amy Tinney.
The documentary was previewed Wednesday evening during a private
rooftop reception hosted by Patton in New York City and premieres
globally today at Yahoo Screen:
screen.yahoo.com/women-hyphenated.
Ellen Tracy also unveiled its Spring 2015 print campaign, which
features Patton in a pictorial representation of today's
multi-hyphenate working woman. The campaign creatively captures a
day in the life, from cooking breakfast and getting around the city
to brunch with friends and an evening out on the town.
Coinciding with the release of the marketing campaign, elevated
product including sportswear, coats and dresses launched in better
department stores and online.
"Since its inception, Ellen Tracy has been the brand of choice
for women's work wear," said Rick Platt, Group President at
Sequential Brands Group. "We are proud that Ellen Tracy product can
be found at leading retailers including Lord and Taylor, Nordstrom,
Macy's and House of Fraser with more to come in the future."
Jameel Spencer, Chief Marketing Officer, Sequential Brands Group
added, "We were thrilled to create a new approach to marketing the
Ellen Tracy brand through an incredible partnership with Paula
Patton and Yahoo! where we can highlight the heritage of the brand
by story-telling to an active audience of multifaceted women
through new media channels."
Ellen Tracy is a women's lifestyle brand with products designed,
manufactured and distributed by world-class companies including
Global Brands Group, G-III and Komar.
For more information, visit ellentracy.com or follow on
Twitter/Facebook @EllenTracyNY
ABOUT SEQUENTIAL BRANDS GROUP, INC.
Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes,
markets, and licenses a portfolio of consumer brands in the
fashion, active, and lifestyle categories. Sequential seeks to
ensure that its brands continue to thrive and grow by employing
strong brand management, design and marketing teams. Sequential has
licensed and intends to license its brands in a variety of consumer
categories to retailers, wholesalers and distributors in the United
States and in certain international territories.
For more information, please visit Sequential's corporate
website at: www.sequentialbrandsgroup.com. To inquire about
licensing opportunities, please email:
newbusiness@sbg-ny.com.
The photo is also available at Newscom, www.newscom.com, and via
AP PhotoExpress.
CONTACT: Media Contact:
Sequential Brands Group
Jaime Cassavechia
(212) 518-4771 x. 108
jcassavechia@sbg-ny.com
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