SINGAPORE, Jan. 10 /PRNewswire-FirstCall/ -- Bridge Mobile and Sybase Singapore announce their collaboration on the launch of Bridge ConciergeGo, a one-stop mobile travel portal that provides travelers and roamers convenient access to useful information on their mobile phones. Bridge ConciergeGo currently covers eight Asian markets and 13 major cities including Australia (Sydney, Melbourne, Perth, Brisbane), Hong Kong, India (New Delhi, Mumbai), Indonesia (Jakarta, Bali), Malaysia (Kuala Lumpur), Philippines (Manila), Singapore and Taiwan (Taipei), with additional markets planned in due course. Bridge ConciergeGo is available to roamers on Bridge Mobile Alliance member networks. Access to the portal is free* with no subscription or pre-registration required. * Roaming charges apply. Sybase developed the Bridge ConciergeGo portal platform based on Sybase's popular AvantGo(R) mobile Internet service. Bridge Mobile and Sybase will leverage AvantGo's expertise in mobile advertising and content to offer the service with local advertisements and promotions tailored to benefit roamers on the Bridge Mobile Alliance member networks across Asia. "Subscribers of Bridge Mobile Alliance member networks are now able to enjoy quick and easy access to useful travel information on their mobile phones when they roam," says Mr. David Shim, area vice president and general manager, AvantGo, Sybase. "The portal is also an excellent platform for interested content providers and merchants to reach millions of users across Asia, to promote their unique offerings." Mr. Seow Yoke Kong, vice president, Service & Technology Development of Bridge Mobile, says, "The creation of Bridge ConciergeGo is to address the growing need for information mobility -- being able to access information where you need it and when you need it. With Bridge ConciergeGo, users can conveniently obtain essential local travel information and merchant promotions within the convenience of their mobile phones when they roam, thereby enhancing their roaming experience across Asia on Bridge Mobile Alliance member networks. The portal is also a potential launch pad for other location-based applications to be developed in the future." Bridge ConciergeGo is accessible on mobile phones at http://conciergego.mobi/ . The following categories are available: *City Guide Information on tourist attractions, shopping, dining and entertainment places, hotels and highlights on latest local events. *Weather and Currency Converter Daily weather conditions and weather forecasts over the next two days of travel; get instant updates on daily currency exchange rates and make currency conversions. *Useful Information A useful contact directory such as tourist information hotlines, taxi services, emergency numbers and embassy contacts. *Bridge Mobile Alliance Information Information on Bridge Mobile Alliance and its "virtual home environment" roaming benefits such as easy access to home short codes, Bridge Concierge and Bridge Prepaid top-up counter locations. *Local Promotions A list of special promotions and offers available in each market. About Bridge Mobile Alliance Established in November 2004, Bridge Mobile Alliance is Asia Pacific's largest mobile alliance group. The alliance is a current partnership of nine leading mobile operators in Asia Pacific, namely, Airtel (India), CSL (Hong Kong), CTM (Macau), Globe Telecom (Philippines), Maxis (Malaysia), SingTel Mobile (Singapore), SingTel Optus (Australia), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia), as well as nine technology associate members. Bridge Mobile Alliance operates through a Singapore-incorporated joint venture company, Bridge Mobile Pte Ltd. Bridge Mobile Alliance offers significant commercial benefits and economies of scale to alliance members. Through close collaboration, alliance members can leverage on collective capabilities and best practices to develop relevant and innovative mobile services for the Asia Pacific market. Bridge Mobile Alliance will invest up to US$40 million to build and establish a shared regional mobile infrastructure, and to deliver a wider suite of regional mobile services. More importantly, Bridge Mobile Alliance is focused on creating a consistent delivery of mobile services across the region, thereby offering customers a seamless experience beyond borders. For more information, visit http://www.bridgemobile.com/ . About AvantGo AvantGo is a free service from Sybase that delivers rich, personalized mobile Web sites to smartphones and PDAs. Today, hundreds of major brands, including BMW, CNET, HP, Jeep, Microsoft, The New York Times and Rolling Stone leverage AvantGo to target a highly desirable demographic of millions of registered users. AvantGo offers the convenience of anywhere, anytime access, seamlessly supporting both wireless and "sync and go" connectivity. About Sybase Sybase is the largest global enterprise software company exclusively focused on managing and mobilizing information from the data center to the point of action. Sybase provides open, cross-platform solutions that securely deliver information anytime, anywhere, enabling customers and partners to create an information edge. The world's most critical data in commerce, communications, finance, government and healthcare runs on Sybase. For more information, visit the Sybase Web site: http://www.sybase.com/ . Issued on behalf of Sybase by Euan Barty Associates SPECIAL NOTE: References to Sybase mean Sybase Singapore (Pte.) Ltd., a subsidiary of Sybase, Inc. Statements concerning Sybase's product market, relationships with its customers and new products are forward-looking statements that involve a number of uncertainties and risks and cannot be guaranteed. Factors that could ultimately affect such statements are detailed from time to time in Sybase's Securities and Exchange Commission filings, including but not limited to its annual report on Form 10-K and its quarterly reports on Form 10-Q (copies of which can be viewed on the Company's web site). NOTE: Sybase, the Sybase logo and AvantGo are registered trademarks of Sybase, Inc.(R) indicates registration in the United States of America. All other company and product names mentioned may be trademarks of the respective companies with which they are associated. DATASOURCE: Sybase, Inc. CONTACT: Lai-Fun Man, +852-2506-8750, or , or Lorna Fernandes, +1-925-236-4107, or , both of Sybase; or Howard Jones, , or Carla Chan, , both of Euan Barty Associates, for Sybase, +852-2537-8022; or Linda Loh, Manager, Corporate Marketing, of Bridge Mobile, +65-6424-6294, or Web site: http://www.bridgemobile.com/ http://www.sybase.com/

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