Ulta Beauty and Credo Beauty Partner to Elevate Industry Leadership, Guest Choices
17 June 2020 - 6:03AM
Business Wire
Exclusive collection, curated by clean beauty
experts, debuts in select stores and online this fall
Ulta Beauty, the nation’s largest beauty retailer, today
announced its partnership with clean beauty pioneer, Credo Beauty.
The unique collaboration will offer Ulta Beauty guests an
exclusive, clean beauty collection with more choices and unrivaled
transparency related to sourcing, fragrance and ingredients.
The clean beauty collection will premiere with eight exciting
clean beauty brands, including EleVen by Venus Williams x Credo
SPF, Innersense Organic Beauty and One Love Organics, among others,
across 100 Ulta Beauty stores and on Ulta.com this fall.
“As a trailblazer in ingredient authenticity and transparency,
Credo Beauty is the perfect partner for us as we continue to evolve
our clean beauty offerings for guests,” said Monica Arnaudo, chief
merchandising officer, Ulta Beauty. “We know ninety percent of
Gen-Z shoppers intend to buy clean beauty products in the next
year1; this first effort together, a clean collection handpicked by
the experts at Credo, offers amazing products and more beautiful,
clean possibilities for their needs.”
The collaboration reinforces the companies’ shared leadership in
educating, guiding and simplifying clean beauty choices. As the
partnership grows, Credo Beauty and Ulta Beauty will leverage their
collective expertise to continue pushing this important space
forward.
“We partner with brands driven by innovation, clean beauty and
transparency on our mission to change the industry together,” said
Annie Jackson, co-founder and COO, Credo Beauty. “Bringing this
collection to life with Ulta Beauty helps us share the highest
standards in clean beauty with an expanded audience of enthusiasts.
We are thrilled to share our knowledge and relationships to create
platforms together for new, sustainable beauty brands to grow.”
About Ulta Beauty
At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful.
Ulta Beauty is the largest U.S. beauty retailer and the premier
beauty destination for cosmetics, fragrance, skin care products,
hair care products and salon services. In 1990, the Company
reinvented the beauty retail experience by offering a new way to
shop for beauty – bringing together all things beauty, all in one
place. Today, Ulta Beauty has grown to become the top national
retailer offering the complete beauty experience.
Ulta Beauty brings possibilities to life through the power of
beauty each and every day in our stores and online with more than
25,000 products from approximately 500 well-established and
emerging beauty brands across all categories and price points,
including Ulta Beauty’s own private label. Ulta Beauty also offers
a full-service salon in every store featuring hair, skin, brow, and
make-up services.
Ulta Beauty is recognized for its commitment to personalized
service, fun and inviting stores and our industry-leading Ultamate
Rewards loyalty program. As of May 2, 2020, Ulta Beauty operates
1,264 retail stores across 50 states and also distributes its
products through its website, which includes a collection of tips,
tutorials and social content. For more information, visit
www.ulta.com.
About Credo Beauty
Founded in 2014 by former Sephora executives, Credo is today’s
largest and fastest-growing clean beauty retailer, partnering with
135+ beauty brands across skincare, color, body, fragrance and hair
care categories. Credo’s mission continues to be focused on
changing the beauty industry for the better and making clean beauty
accessible to everyone. All brands must comply with the Credo Clean
Standard, the most comprehensive in beauty retail. With an
omni-channel approach, Credo currently boasts nine stores across
the U.S. and an ecommerce site experiencing extraordinary growth.
Highly trained licensed estheticians and makeup artists offer
beauty services in all doors, and 4 locations have treatment rooms
featuring Tata Harper. With transparency and education at the
forefront, customers and brands alike benefit from Credo’s
services/programs such as Credo Live (online and video chats with
in-store reps), Clean Swaps Program, Your Product Finder (smart
database to navigate 450k ingredients), local retail
partnerships/education panels/event series, and access to our Clean
Beauty Council (industry experts leading the Clean Beauty
movement). A portion of every sale goes to the non-profit partner,
Lipstick Angels.
1 According to Ulta Beauty clean beauty quant study fielded in
April 2019, sample n=1700 consumers
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version on businesswire.com: https://www.businesswire.com/news/home/20200616005919/en/
Ulta Beauty Media Contact: Eileen Ziesemer Vice
President, Public Relations eziesemer@ulta.com (708) 305-4479
Credo Beauty Media Contact: Jessica Fitzsimons Senior PR
Manager Jessica@credobeauty.com (631) 804-9618
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