UPTREND's AirVest to Feature In-Truck Live Ride-Along Video SANTA MONICA, Calif., Sept. 17 /PRNewswire-FirstCall/ -- AirVest, Inc., a subsidiary of UPTREND Corp. (OTC:UPTD) announced that the its NASCAR Craftsman #21 AirVest truck, driven by Hank Parker, Jr., will be featured on NASCAR.com and during the live broadcast of the Sylvania 200 Presented by Lowe's at New Hampshire International Speedway on Saturday, September 18, 2004. "This coverage will put AirVest in front of millions of NASCAR fans repeatedly both during and after the race. We anticipate this coverage to create great interest in our patented AirVest product line," said Randy Drew, CFO of UPTREND. The Company anticipates launching its direct marketing program over the next several weeks, and brand awareness now will only strengthen its impact." AirVest anticipates launching its new website to handle customer orders for the AirVest by the end of September. According to the NASCAR brand study, 72 percent of NASCAR fans would almost always, or would frequently, choose a NASCAR-associated brand over other brands; 46 percent would purchase a NASCAR-associated brand costing as much as ten percent more over a less expensive brand that is not associated with NASCAR. These loyalty figures are nearly double that of fans of Major League Baseball or the National Basketball Association. Sponsors' products receive unparalleled loyalty, as well as high perceptions of quality by these devoted fans -- 89 percent of NASCAR fans agree that when a NASCAR logo is associated with a company, that company's product is perceived as quality. The "AirVest" is the most revolutionary product to hit the motorsports industry since the helmet. An innovation in high quality safety gear, the AirVest acts as a wearable airbag in the event of an accident, helping to protect the rider's chest and back from impact. AirVest is light weight, inflates in milliseconds and is reusable. AirVest is also comfortable and stylish. Information regarding the Company's patents is available at http://www.uspto.gov/. Additional information about the AirVest product is available at the http://www.airvest.com/. Safe Harbor Statement Matters discussed in this press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the impact of economic, competitive and other factors affecting the Company and its operations, markets, product, and distributor performance, the impact on the national and local economies resulting from terrorist actions, and U.S. actions subsequently; and other factors detailed in reports filed by the Company. This release was issued through Major Newswire (http://www.majornewswire.com/) DATASOURCE: UPTREND Corp. CONTACT: Ms. Marty Garbarino of SkyBlue Consulting LLC, +1-516-829-1567, for UPTREND Corp. Web site: http://www.majornewswire.com/ Web site: http://nascar.com/ Web site: http://www.uspto.gov/ Web site: http://www.airvest.com/

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