Versus Systems Announces Strategic Partnership With Frias Agency
05 March 2021 - 11:00PM
Versus Systems Inc. (“Versus” or the “Company”) (Nasdaq: VS)
(FRANKFURT:BMVB) today announced a strategic partnership with
full-service experiential marketing agency, Frias Agency (“Frias”),
to power the technology behind interactive experiences for live
events and digital activations.
Frias Agency clients include iconic beverage
brands from Constellation Brands, such as Corona, Cerveza Modelo,
Cerveza Pacifico, Crush, Kim Crawford, Meiomi, Blue Chair Bay, and
Casa Noble. Frias also works with major athletes like Canelo
Alvarez and sports promoters like Matchroom Boxing and Premier
Boxing Champions. The Versus partnership with Frias expects to
extend prizing into live sporting events starting Summer 2021 for
soccer, boxing, wrestling and MMA, as well as live music festivals
and tours.
“Versus is proud to announce another world-class
partner to help us to bring our real-world prizing and rewards to
global audiences,” said Matthew Pierce, CEO of Versus Systems. “We
look forward to working with Frias and their partners to bring
rewards to players and fans at some of the world’s most exciting
live events, whether they’re at the venue, at home, or wherever
they’re watching from.”
“We are thrilled to bring the unique experiences
Versus Systems builds to our events,” said Andre Martelly, CEO of
Frias. “The combination of Versus’ technology and our
multi-national, multi-platform audience reach will produce mutual
benefits for years to come.”About Frias Agency
The agency was established in 2006 with offices
and warehouse space across the U.S. in California, Texas and
Florida. Frias specializes in experiential marketing and with
vertical integration controls fabrication to activation thereby
reducing turnaround time and costly markups. We have done more than
1,200 live events since 2006 and reached millions of people. We
partner our brands with super athletes, such as Canelo Alvarez, and
built multiple campaign sweepstakes that resulted in double digit
increases of sales for clients such as Crush. Our partnership with
Corona Light and Kenny Chesney reached over 1 million consumers
with more than 50 thousand sweepstake entries and thousands of
on-site impressions. For more information, please visit
www.friasagency.com.
About Versus Systems
Versus Systems Inc. has developed a proprietary
in-game prizing and promotions engine that allows publishers,
developers, and creators of games, apps, and other interactive
media content to offer real world prizes inside their content.
Players, viewers and users can choose from among the offered prizes
and then complete in-game or in-app challenges to win the prizes.
The Versus platform can be integrated into mobile, console, and PC
games, as well as streaming media and mobile apps. For more
information, please
visit www.versussystems.com or visit the
official Versus Systems YouTube channel.
Investor contact:Cody Slach, Sean
McGowanGateway Investor
Relations949-574-3860VS@gatewayir.comorpress@versussystems.com
Disclaimer for Forward-Looking
Information
This news release contains certain
forward-looking information and forward-looking statements within
the meaning of the applicable Canadian securities legislation. All
statements, other than statements of historical fact, are forward
looking statements and are based on expectations, estimates and
projections as at the date of this news release. Any statement that
involves discussions with respect to predictions, expectations,
beliefs, plans, projections, objectives, assumptions, future events
or performance (often but not always using phrases such as
"expects", or "does not expect", "is expected", "anticipates" or
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be achieved) are not statements of historical fact and may be
forward looking statements. These forward-looking statements are
based on reasonable assumptions and estimates of management of the
Company at the time such statements were made. Actual future
results may differ materially as forward-looking statements involve
known and unknown risks, uncertainties and other factors which may
cause the actual results, performance or achievements of the
Company to materially differ from any future results, performance
or achievements expressed or implied by such forward-looking
statements. Although the forward-looking statements contained in
this news release are based upon what management of the Company
believes, or believed at the time, to be reasonable assumptions,
the Company cannot assure shareholders that actual results will be
consistent with such forward-looking statements, as there may be
other factors that cause results not to be as anticipated,
estimated or intended. Accordingly, readers should not place undue
reliance on forward-looking statements and information. There can
be no assurance that forward-looking information, or the material
factors or assumptions used to develop such forward-looking
information, will prove to be accurate. The Company does not
undertake any obligations to release publicly any revisions for
updating any voluntary forward-looking statements, except as
required by applicable law.
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