Versus Systems to Power Second Screen Engagement in Canelo Alvarez Title Fight on May 8th
04 May 2021 - 9:15PM
Versus Systems Inc. (“Versus” or the “Company”) (Nasdaq: VS)
(FRANKFURT: BMVB) announced today that in concert with the Frias
Agency, the Company will be launching a beta test of XEO, Versus’
second screen gamified rewards platform for the May 8th, 2021
Canelo Alvarez vs. Billy Joe Saunders middleweight boxing title
fight taking place at AT&T stadium in Dallas, Texas. The
Versus technology will allow Crush to create a unique engagement
experience for fans watching the fight live, whether they are
in-stadium or watching on DAZN pay-per-view. More than 60,000 fans
are expected to be in attendance, making the Canelo-Saunders fight
the largest United States sporting crowd since the COVID-19
shutdown began in March 2020.
In the days leading up to the fight, and during the fight
itself, fans will be able to go to www.Crush-Canelo.com on their
smart phones and other mobile devices and answer predictive
questions about the weigh-in and the main event. They will also be
able to play games and win daily prizes – including signed boxing
gloves, DAZN codes, and Crush soda.
Additionally, a limited audience will be invited to access the
proprietary mobile engagement platform via a live URL and a QR code
that will be revealed by Canelo Alvarez and Crush on social media
this week. Those fans that are invited into the beta test will be
able to interact with Crush-sponsored content, prizes and
event-related trivia and polling during the title fight. The
experience will be available online, as well as via Android and iOS
mobile devices.
“We are thrilled to work with Crush and Canelo on this project,”
said Matthew Pierce, CEO of Versus Systems. “This beta test is an
opportunity to showcase innovative brands, such as Crush, and to
provide engaging content for millions of Canelo fans and boxing
fans in general, both in-venue and at home.”
The Canelo-Saunders fight will take place at AT&T Stadium in
Arlington, Texas. The event will also be televised via DAZN
worldwide in over 200 countries and territories with the Versus
second screen engagement experience available to limited TV and
live event audiences. Past Canelo fights have garnered more than
800,000 pay-per-view purchases, and his last televised fight in
February 2021 had an audience of more than eight million TV
viewers.
“The Versus XEO platform makes it possible for brands like
Crush to provide Canelo fans with a unique experience, giving
brands real-time access to a captive audience while increasing
viewership and creating memorable experiences for sports fans,”
says Andre Martelly, CEO of Frias Agency, the marketing and
experiential agency for brands and franchises, including Crush,
Modelo and Constellation Brands.
About Versus Systems
Versus Systems Inc. has developed a proprietary
prizing and promotions engine that allows publishers, developers,
and creators of streaming media, live events, broadcast TV, games,
apps, and other content to offer real world prizes inside their
content. Audiences can choose from among the offered prizes and
then complete in-game or in-app challenges to win the prizes.
The Versus platform can be integrated into streaming media, TV,
mobile, console, and PC games, as well as mobile apps. For more
information, please visit www.versussystems.com or
visit the official Versus Systems YouTube
channel.
Investor contact:Sean McGowan, Cody CreeGateway
Investor
Relations949-574-3860IR@versussystems.comorpress@versussystems.com
Disclaimer for Forward-Looking InformationThis
news release contains certain forward-looking information and
forward-looking statements within the meaning of the applicable
Canadian securities legislation. All statements, other than
statements of historical fact, are forward looking statements and
are based on expectations, estimates and projections as at the date
of this news release. Any statement that involves discussions with
respect to predictions, expectations, beliefs, plans, projections,
objectives, assumptions, future events or performance (often but
not always using phrases such as "expects", or "does not expect",
"is expected", "anticipates" or "does not anticipate", "plans",
"budget", "scheduled", "forecasts", "estimates", "believes" or
"intends" or variations of such words and phrases or stating that
certain actions, events or results "may" or "could", "would",
"might" or "will" be taken to occur or be achieved) are not
statements of historical fact and may be forward looking
statements. These forward-looking statements are based on
reasonable assumptions and estimates of management of the Company
at the time such statements were made. Actual future results may
differ materially as forward-looking statements involve known and
unknown risks, uncertainties and other factors which may cause the
actual results, performance or achievements of the Company to
materially differ from any future results, performance or
achievements expressed or implied by such forward-looking
statements. Although the forward-looking statements contained in
this news release are based upon what management of the Company
believes, or believed at the time, to be reasonable assumptions,
the Company cannot assure shareholders that actual results will be
consistent with such forward-looking statements, as there may be
other factors that cause results not to be as anticipated,
estimated or intended. Accordingly, readers should not place undue
reliance on forward-looking statements and information. There can
be no assurance that forward-looking information, or the material
factors or assumptions used to develop such forward-looking
information, will prove to be accurate. The Company does not
undertake any obligations to release publicly any revisions for
updating any voluntary forward-looking statements, except as
required by applicable law.
About Frias Agency
Frias Agency is a full-service Experiential Marketing and Event
Management agency specializing in experiential activations, digital
advertising, brand strategy and creative services. Frias has
offices and warehouses strategically located across the U.S. in
California, Texas and Florida to provide vertical integration to
activation for some of the largest music tours, major sporting
events and festivals in the country. Frias’s experience includes
more than 1,200 live events providing unforgettable experiences for
millions of people. They partner brands with superstar athletes,
such as Canelo Alvarez, and they have built multiple campaigns that
resulted in double digit increases of sales for clients such as
Crush. Frias’s partnership with Corona Light and Kenny Chesney
reached over 1 million consumers with more than 50 thousand
sweepstake entries and thousands of on-site impressions. For more
information, please visit www.friasagency.com.
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