Wear Yellow, Live Strong
18 May 2004 - 5:43AM
PR Newswire (US)
Wear Yellow, Live Strong Wear Yellow Live Strong Wristbands to
Raise $6 Million for Young People Living with Cancer AUSTIN, Texas,
May 17 /PRNewswire/ -- As a tribute to Lance Armstrong's
inspirational fight against cancer as well as his historic attempt
at a sixth Tour de France win, the Lance Armstrong Foundation (LAF)
and Nike will launch the Wear Yellow Live Strong campaign. Nike
will donate $1 million to the Foundation and lead efforts to raise
an additional $5 million through the sale of yellow wristbands
engraved with Lance's mantra, Live Strong. All proceeds will
benefit LAF programs that help young people with cancer live
strong. (Photos:
http://www.newscom.com/cgi-bin/prnh/20040517/NYM176-a
http://www.newscom.com/cgi-bin/prnh/20040517/NYM176-b
http://www.newscom.com/cgi-bin/prnh/20040517/NYM176-c ) "Young
people with cancer should be empowered to fight hard, dream big and
live strong," said Lance Armstrong, cancer survivor, champion
cyclist and founder of the LAF. "We all have important work to do
to make sure young people get the tools and services they need.
Nike's incredible support for our mission will help the Foundation
do our part to raise awareness, funds and even spirits." For Lance,
yellow is the color of hope, courage, inspiration and perseverance
-- as well as the color of the leader's jersey in the Tour de
France. Live Strong Yellow Wristbands allow everyone to share that
spirit -- especially the 10 million people living with cancer in
the U.S. Live Strong Yellow Wristbands will be available beginning
May 17th for $1 each at http://www.wearyellow.com/ and Niketown
locations. All proceeds will benefit the LAF. "The money raised
through the Wear Yellow Live Strong campaign will give us new
opportunities to provide leadership, resources and support for
people, especially young people, living with cancer," said Mitch
Stoller, president and C.E.O. of the LAF. About the Lance Armstrong
Foundation The Lance Armstrong Foundation (LAF) believes that in
your battle with cancer, knowledge is power and attitude is
everything. From the moment of diagnosis we provide the practical
information and tools you need to live strong. The LAF focuses its
activities on community survivorship programs, national advocacy
initiatives, scientific and clinical research grants, and
survivorship education and resources, including Live Strong, the
LAF's comprehensive resource for cancer survivors. The LAF was
founded in 1997 by cancer survivor and champion cyclist Lance
Armstrong and is located in Austin, Texas. For more information,
visit http://www.laf.org/ and http://www.livestrong.org/. AP
PhotoExpress Network: PRN5 PRN6 PRN7 PRN Photo Desk,
photodesk@prnewswire.com
http://www.newscom.com/cgi-bin/prnh/20040517/NYM176-a
http://www.newscom.com/cgi-bin/prnh/20040517/NYM176-b
http://www.newscom.com/cgi-bin/prnh/20040517/NYM176-cDATASOURCE:
Lance Armstrong Foundation CONTACT: Michelle L. Milford of the
Lance Armstrong Foundation, +1-512-236-8820 x178, ; Trisha Burns of
Nike, +1-212-367-4437, Web site: http://www.wearyellow.com/
http://www.laf.org/ http://www.livestrong.org/
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