Serena Williams Debuts Custom US Open Nike Apparel That Pushes On-Court Cool
27 August 2004 - 6:22AM
PR Newswire (US)
Serena Williams Debuts Custom US Open Nike Apparel That Pushes
On-Court Cool NEW YORK, Aug. 26 /PRNewswire-FirstCall/ -- In stark
contrast to New York City's heat and humidity, Serena Williams will
be comfortable and cool at the US Open. Utilizing the latest in
cooling technologies, Serena will unveil her custom apparel
collection at a special event at NIKETOWN on Friday, August 27. The
collection features proprietary four-way stretch denim with
moisture management properties created specifically for Serena's US
Open appearance. Nike designers also built cooling details into the
rest of the multi-piece collection -- from moisture-wicking fabric
that pulls moisture away from Serena's body to Dri-FIT mesh
designed to be breathable and to help keep her dry on court.
(Photo: http://www.newscom.com/cgi-bin/prnh/20040826/NYTH111 )
Serena will also debut a new groundbreaking shoe and boot with Nike
Shox technology -- marking the first time the technology is being
applied to tennis footwear. The highly anticipated shoe will be
available in August 2004. The collection designed by Nike with
Serena, reflects her strength, irreverence and femininity while
celebrating a passion for iconic American styling with the use of
fabrics like leather and denim. "For the US Open, we wanted to keep
Serena cool and comfortable in the August heat. We built in many
cooling details into the overall collection and are introducing a
new performance denim," said Mindy Grossman, Vice President of
Global Apparel for Nike. "At the same time, our designers took
inspiration from Serena to create an exciting, edgy New York City
look especially for her." NIKE, Inc. based in Beaverton, Oregon is
the world's leading designer, marketer and distributor of authentic
athletic footwear, apparel, equipment and accessories for a wide
variety of sports and fitness activities. Wholly owned Nike
subsidiaries include Converse Inc., which designs, markets and
distributes athletic footwear, apparel and accessories; Bauer NIKE
Hockey Inc., a leading designer and distributor of hockey
equipment; Cole Haan(R), which designs, markets, and distributes
fine dress and casual shoes and accessories; and Hurley
International LLC, which designs, markets and distributes action
sports and youth lifestyle footwear, apparel and accessories.
http://www.newscom.com/cgi-bin/prnh/20040826/NYTH111 DATASOURCE:
NIKE, Inc. CONTACT: Ilana Finley, +1-212-367-4440, , or Rob
Aldinger, +1-212-367-4438, , both of NIKE, Inc. Web site:
http://www.nike.com/
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