New platform to serve as an ‘experience
conductor’ for retail, telecommunications and resources brands
Accenture (NYSE:ACN) and SAP SE
(NYSE:SAP) are expanding their alliance in the area of
commerce experiences services. The companies announced plans
for Accenture Interactive and SAP® Hybris®1 to develop a
platform that will help clients build and curate contextual,
personalized experiences for customers that span the entire
commerce offering – from marketing, eCommerce and offline shopping
to customer service and loyalty management.
With the new platform, Accenture Interactive and SAP Hybris
intend to enable B2C and B2B companies in the retail,
telecommunications and resources industries to:
- discover aspects of their entire
commerce offering that make a real difference to the experience
customers receive
- identify how current technology is
impacting the way people experience their brands, offerings and
services
- act quickly upon insights, using the
platform’s capability to create, launch and harmonize experiences
across channels that drive tangible business outcomes
Pilot projects conducted by Accenture Interactive with clients
from the retail sector on an early-stage version of the platform
have delivered impressive results. Initial results from the pilot
projects indicate that clients may experience positive outcomes
that include increased sales by up to 30 percent, reduced
operational costs by as much as 25 percent, and up to a 700 percent
return on investment.
Anatoly Roytman, global digital commerce lead, Accenture
Interactive, said: “Commerce is substantially more than the
transaction, it’s now the entire customer experience. We’re seeing
the clear need for an ‘experience conductor’ to orchestrate the
multitude of data sources, applications, and channels that are
required to put the customer at the heart of the experience. With
this new platform we’re building with SAP Hybris, we want to help
clients create the best customer experiences on the planet.”
Don Matejko, Executive Vice President of Global Sales and Field
Operations for SAP Hybris solutions, said: “SAP Hybris’ mission is
to enable our customers to stay connected with the frequently
shifting needs of their customers and prospects, and enabling
organizations to connect the front office and back office in real
time – linking people, inventory, supply chain, pricing and
customers together. The new platform Accenture Interactive and SAP
are co-developing will break down costly, siloed systems and
replace them with innovative, integrated solutions that simplify
the front office. This will make them easy to do business with and
at the same time give each customer a consistent, personalized
experience across all channels.”
Accenture Interactive and SAP Hybris plan to combine a range of
their proven, proprietary B2C and B2B
commerce applications and services for customer
analytics, content management, user experience design, marketing,
customer service, omnichannel management, and personalization on
the new platform. This will include the full suite of SAP Hybris
solutions, solutions built on SAP Leonardo technology, and
data-driven personalization solutions from Accenture Interactive.
The plan for the platform is to also use and integrate with
existing client applications and point solutions as necessary.
About Accenture
Accenture is a leading global professional services company,
providing a broad range of services and solutions in strategy,
consulting, digital, technology and operations. Combining unmatched
experience and specialized skills across more than 40 industries
and all business functions – underpinned by the world’s largest
delivery network – Accenture works at the intersection of business
and technology to help clients improve their performance and create
sustainable value for their stakeholders. With approximately
425,000 people serving clients in more than 120 countries,
Accenture drives innovation to improve the way the world works and
lives. Visit us at www.accenture.com.
Accenture Interactive helps the world’s leading brands transform
their customer experiences across the entire customer journey.
Through our connected offerings in design, marketing, content and
commerce, we create new ways to win in today’s experience-led
economy. Accenture Interactive is ranked the world’s largest
digital agency in the latest Ad Age Agency Report. To learn more,
follow us @@accentureACTIVE and
visit www.accentureinteractive.com.
1 SAP Hybris is a brand name launched in January 2016 to
represent the SAP solutions for customer engagement and commerce as
well as the offerings, employees, and business of acquired company
hybris AG, which continues to be our legal entity until integration
with SAP is complete.
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AccentureJens R. Derksen, +49 175 57
61393jens.derksen@accenture.comorAccentureKelly Coffed, +1 678 657
8614kelly.coffed@accenture.com
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