G2 SwitchWorks & ITA Software Going Public, Plan to Be 'The Next Big Thing' in Airline Distribution. Will Lower Cost and More Te
01 March 2005 - 7:52AM
PR Newswire (US)
G2 SwitchWorks & ITA Software Going Public, Plan to Be 'The
Next Big Thing' in Airline Distribution. Will Lower Cost and More
Technology Be the Model? NEW YORK, Feb. 28 /PRNewswire/ -- CASMA
(Computerized Airline Sales & Marketing Association) will
explore the challenges of the new emerging business model in the
Global Distribution Systems (GDS) space with two companies that
claim they have a better plan that costs less. Join Jeremy
Wertheimer, chief operating office, ITA Software; Michael Harbin,
vice president, G2 SwitchWorks; Steve Jarvis, staff vice president,
Alaska Airlines; and, Derek Lewitton, director, Distribution
Strategy, United Airlines at 1:00 p.m. Monday, March 21 for the
opening session of the Spring 2005 Conference at the Marriott
Financial District, New York. This interactive Town-Hall may need
FDNY support as the sparks are guaranteed to fly between the "New
GDS" and the traditional GDS's, who dominate today's airline
distribution market. The Town Hall format will enable conference
attendees to ask questions of the panelists to help them separate
fact from fiction and business marketing from business modeling.
ITA Software and G2 SwitchWorks claim to be building systems to
enable airlines to distribute their products through travel
agencies at a fraction of the cost of a legacy GDS. Airlines
distribute airline seats through fare schedules and ticket prices
listed in various GDS's most of which were created by the airlines
in the mid-1970's. Travel agencies continue to produce more than
half of airline bookings through corporate business travel in the
US and a greater percentage worldwide. Key questions include: If
everyone is getting a cut where are the savings for the airlines?
What warranties do the new entrants bring in guaranteeing booking
and ticketing accuracy for the airlines? What benefits do
corporations have to require adoption of alternative distribution
channels? As travel agents will not support multiple channels
within their office, when do the alternative distribution channels
simply become another GDS? What will be included in the first
release? Will it work? This industry critical discussion will take
place in front of more than 30 airlines including American Airlines
(NYSE:AMR), British Airways (NYSE:BAB), Northwest Airlines
(NASDAQ:NWAC), America West (NYSE:AWA) United Airlines (OTC:UALAQ)
(BULLETIN BOARD: UALAQ) , Air Canada, Korean Air, and Alitalia.
Contact Richard Lowry, CASMA Secretary at to register for two free
press-passes. http://www.casma.org/. DATASOURCE: Universal Air
Travel Plan CONTACT: Richard Lowry, Secretary of the Computerized
Airline Sales & Marketing Association, +1-703-872-5173, or Web
site: http://www.uatp.com/ http://www.casma.org/
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