- Chipotle and Wonderskin are making burrito-proof lip stain
dreams come true with 'Lipotle,' a new, limited-edition green
Wonder Blading Peel and Reveal Lip Stain Kit launching on Tuesday,
July 30
- On National Avocado Day, July 31,
Chipotle fans can score a free digital guac offer* with promo code
AVO2024
- Wonderskin's commitment to cruelty-free and vegan products
aligns with Chipotle's mission to Cultivate a Better World through
craveable food that is made responsibly
NEWPORT BEACH, Calif.,
July 29, 2024 /PRNewswire/ --
Chipotle Mexican Grill (NYSE: CMG) today announced a collaboration
with Wonderskin, an award-winning cosmetics brand known for its
TikTok-viral lip stain that is so popular one is sold every 15
seconds, to introduce a guac-proof lip stain called 'Lipotle.'
Created in a custom peelable green colorway, the masque will unveil
a new nude-pink lip stain payoff, created exclusively for Chipotle
in celebration of National Avocado Day. 'Lipotle' will be available
on wonderskin.com and eu.wonderskin.com for fans in the U.S.,
U.K. and Canada starting
Tuesday, July 30 at 9am PDT.
"With the popularity of mukbangs on social media, we noticed our
fans are in need of a smudge-proof lip stain to enjoy their
Chipotle on-the-go," said Stephanie
Perdue, Vice President of Brand Marketing, Chipotle. "We
teamed up with Wonderskin to create the most iconic guac and
foil-inspired lip stain ahead of National Avocado Day."
"We are thrilled to team up with Chipotle for our very first
brand collaboration, unveiling a limited-edition shade of our viral
Wonder Blading Lip Stain. This partnership is a perfect blend of
two trailblazing brands, both passionate about delivering
top-notch, sought-after products as well as building loyal and
robust communities. By merging Chipotle's bold, flavorful essence
with Wonderskin's revolutionary beauty technology, we're creating a
one-of-a-kind experience and product that will captivate and
delight our customers like never before," shares Marina Kalenchyts,
Brand Director of Wonderskin.
How It Works
- Apply 'Lipotle' Lip Stain Masque like a lip gloss and
let the green, foil-inspired masque set for 30 seconds for a softer
color or wait 60 seconds for a bolder color.
- Spray the Wonder Blading Activator onto the masque to
seal in the pigments so they do not fade or smudge for up to 10
hours of mess-free burrito enjoyment.
- Peel the lip masque and reveal the gorgeous nude rose color of
'Lipotle.'
- Don your perfect pout and enjoy a burrito or taco order from
Chipotle.
'Lipotle' marks Wonderskin's first major brand collaboration in
the company's fast-growing four-year history. Innovators in their
respective industries, Wonderskin and Chipotle are linking up to
give fans a fun-filled, high-performing product to celebrate
National Avocado Day. Wonderskin's commitment to cruelty-free and
vegan products greatly align with Chipotle's mission to Cultivate a
Better World through craveable food that is raised
responsibly.
The 'Lipotle' Wonder Blading Lip Stain Kit retails for
$29 USD (free shipping), $40 CAD (plus $5.99
shipping) and £28 (plus £3.99 shipping). Free shipping is available
in the U.S. only.
Free Guac Offer On National Avocado Day
In honor of
National Avocado Day, Chipotle fans can enjoy a free topping or
side of guac on Wednesday, July 31
with promo code AVO2024 on the Chipotle app,
www.chipotle.com, www.chipotle.ca, and
www.chipotle.co.uk. In the U.S. and Canada, guests must be enrolled in Chipotle
Rewards to participate.
Chipotle's iconic guac is made with just six real ingredients -
Hass avocados, hand-chopped cilantro, red onion, jalapeno, citrus
juice, and kosher salt - and is a delicious, nourishing source of
healthy fat. In restaurants across the U.S., Canada, and Europe this year, the company is expected to
use approximately 5.18 million cases of avocados, equivalent to
129.5 million pounds of fruit.
For additional assets, visit:
https://www.dropbox.com/scl/fo/x242w2qn80txs18jlmm4x/AGNJu3HmQyVFP5JnehOzHkE?rlkey=7yfxenxrjyxzlv7k1x1hkfeuy&dl=0
*Free Guac Offer Legal Terms – U.S. & Canada
Offer valid for free small side or entrée topping of guac with
purchase of a full-priced entrée item and use of code AVO2024 at
time of order. Limit one free serving per order; redemption is
subject to availability. Must be ordered with entrée item, via
Chipotle website or mobile apps only; not available on
in-restaurant orders or orders via third-party delivery platforms.
Valid only July 31, 2024, at
participating Chipotle Mexican Grill restaurants in the U.S. and
Canada during regular business
hours. May not be combined with other coupons, promotions, or
special offers. Void where prohibited; additional restrictions may
apply.
Free Guac Offer Legal Terms – UK
Offer valid for free small side or main meal topping of guac with
purchase of a full-priced main meal item and use of code AVO2024 at
time of order. Limit one free serving per order; redemption is
subject to availability. Must be ordered with main meal item, via
Chipotle website or mobile app only; not available on in-restaurant
orders or orders via third-party delivery platforms. Valid only
31 July 2024, at Chipotle Mexican
Grill restaurants in the UK during regular business hours. May not
be combined with other coupons, promotions, or special offers.
About Chipotle
Chipotle Mexican Grill, Inc. (NYSE:
CMG) is cultivating a better world by serving responsibly sourced,
classically-cooked, real food with wholesome ingredients without
artificial colors, flavors or preservatives. There are over 3,500
restaurants as of June 30, 2024, in
the United States, Canada, the United
Kingdom, France,
Germany, and Kuwait and it is the only restaurant company
of its size that owns and operates all its restaurants in
North America and Europe. Chipotle is ranked on the Fortune 500
and is recognized on Fortune's Most Admired Companies 2024 list and
Time Magazine's Most Influential Companies. With over 120,000
employees passionate about providing a great guest experience,
Chipotle is a longtime leader and innovator in the food industry.
Chipotle is committed to making its food more accessible to
everyone while continuing to be a brand with a demonstrated purpose
as it leads the way in digital, technology and sustainable business
practices. For more information or to place an order online, visit
WWW.CHIPOTLE.COM.
About Wonderskin
Wonderskin is a trailblazing beauty
brand, with a true Cosmetics Laboratory at its heart. The chemists,
scientists and formulators are focused on one thing: disrupting
conventional beauty by innovating entirely new categories,
tech-infused formulas and transformational results that become
unforgettable, game-changing experiences for real people. Famous
for its Wonder Blading patented technology, which has propelled the
company to the forefront of the Lip Stain category, Wonderskin has
cultivated a hyper-loyal, digitally native community around the
brand. New launches in the Brow and Eye categories have already won
awards and attracted attention from celebrity make-up artists,
global media, and TikTok beauty aficionados. For more
information, visit WWW.WONDERSKIN.COM.
Video -
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Logo -
https://mma.prnewswire.com/media/624816/Chipotle_Mexican_Grill_Logo.jpg
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