Strong consumer demand makes Versa the fastest
selling product in Fitbit historyi
Fitbit, Inc. (NYSE: FIT), the leading global wearables brand,
today announced that it has shipped more than one million Fitbit
Versa™ devices since general availability began on April 16,
demonstrating strong consumer demand for a well-designed health and
fitness-focused smartwatch with long battery life and broad
compatibility, at an affordable price point. Additionally, Fitbit
announced that more than 2.4 million users have already used its
new female health tracking feature, which became available to all
Fitbit app users last month.
“With Fitbit Versa, we are delivering on our promise to offer a
true mass appeal smartwatch with engaging new features. The
positive response to Versa shows that we are filling this void and
well positions us to gain share of the fast-growing smartwatch
market,” said James Park, co-founder and CEO of Fitbit. “The
engagement we’ve seen with our new female health tracking feature
further demonstrates the value our users see in being able to get a
more comprehensive look at their overall health and wellness, in a
single place, in a way that other available cycle tracking tools
cannot.”
Within the first two weeks that female health tracking was made
available to iOS and Windows users, more than one million users
began using this feature. Now, with cross platform availability for
Android users as well:
- More than 2.4 million users have added
the feature to their Fitbit app
- 1.8 million users have added at least
one period to the calendar
- More than 500,000 users have added two
or more retrospective periods
- Nearly 700,000 users have logged one or
more symptoms
With female health tracking, Fitbit users can better understand
their overall health and wellness by accessing their data all in
one place. Combined with the user’s sleep and activity data, Fitbit
is providing a way for its users to gain a better understanding of
how their cycle impacts other aspects of their health and wellness,
while also potentially creating one of the largest databases of
female health.
Fitbit continues to see growth in apps and clock faces built for
Fitbit OS. Through its software development kit (SDK), more than
18,000 developers have joined the Fitbit developer community and
over 900 apps and clock faces have been built. Fitbit smartwatch
users also have new options to help manage their health directly
from the wrist, with new apps and clock faces from partners
like One Drop, Sickweather and Walgreens.
Fitbit Versa is available at global retail partner stores and
online worldwide, as well as Fitbit.com, for $199.95 (USD) in black
with a black aluminum case, gray with a silver aluminum case, or
peach with a rose gold aluminum case; accessories range
from $29.95-$99.95 (USD). Fitbit Versa Special Edition, which
includes Fitbit Pay, is available for $229.95 (USD) in a
lavender woven band with rose gold aluminum case or charcoal woven
band with graphite aluminum case, each with an extra black classic
band.
About Fitbit Versa
Fitbit Versa is your personalized daily health and fitness
companion: a modern, full-featured and competitively priced
smartwatch that helps empower you to take action, make the most of
every moment, stay connected and reach your goals. A 24/7 health
and wellness companion, Versa helps you reach your goals with a
personalized on-device health dashboard, new female health tracking
featureii, and an advanced health and fitness experience – all with
4+ days battery lifeiii. Versa also helps you stay connected with
advanced smart features like phone-free music, secure, wallet-free
payments with Fitbit Versa Special Editioniv, notifications, and
Android quick replies – along with more than 900 popular brand,
developer and Fitbit Labs appsv, and customizable clock faces.
Versa currently holds the top two “Best Seller” spots in Smart
Watches on Amazon.com.
About Fitbit, Inc. (NYSE: FIT)
Fitbit helps people lead healthier, more active lives by
empowering them with data, inspiration and guidance to reach their
goals. As the leading global wearables brand, Fitbit designs
products and experiences that track and provide motivation for
everyday health and fitness. Fitbit’s diverse line of innovative
and popular products include Fitbit Blaze®, Fitbit Charge
2®, Fitbit Alta HR™, Fitbit Alta®, Fitbit Ace™, Fitbit
Flex 2®, and Fitbit Zip® activity trackers, as well as the
Fitbit Ionic™ and Fitbit Versa™ smartwatches, Fitbit Flyer™
wireless headphones and Fitbit Aria 2™ Wi-Fi Smart Scales. Fitbit
products are carried in over 45,000 retail stores and in 86
countries around the globe. Powered by one of the world’s largest
social fitness networks and databases of health and fitness data,
the Fitbit platform delivers personalized experiences, insights and
guidance through leading software and interactive tools, including
the Fitbit and Fitbit Coach apps, and the Fitbit OS for
smartwatches. Fitbit Health Solutions develops health and wellness
solutions designed to help increase engagement, improve health
outcomes, and drive a positive return for employers, health plans
and health systems.
Fitbit and the Fitbit logo are trademarks or registered
trademarks of Fitbit, Inc. in the U.S. and other countries.
Additional Fitbit trademarks can be found at
www.fitbit.com/legal/trademark-list. Third-party trademarks are the
property of their respective owners.
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Forward-Looking Statements
This press release contains forward-looking statements, within
the meaning of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, that involve risks and uncertainties
including, among other things, statements regarding the strength of
retail and consumer demand for Fitbit Versa; expected market share
of the smartwatch category; and ability to create one of the
largest databases of female health. These forward-looking
statements are only predictions and may differ materially from
actual results due to a variety of factors, including the effects
of the highly competitive market in which we operate, including
competition from much larger technology companies; any inability to
successfully develop and introduce new products, features, and
services or enhance existing products and services; product
liability issues, security breaches or other defects; and other
factors discussed under the heading "Risk Factors" in our most
recent report on Form 10-Q filed with the Securities and Exchange
Commission. All forward-looking statements contained herein are
based on information available to us as of the date hereof and we
do not assume any obligation to update these statements as a result
of new information or future events.
i In North America only, based on sell-through data in the first
six weeks of availability
ii Female health tracking is available to adults 13 and over in
the U.S.; ages may vary by country.
iii Battery life use varies with use and other factors; 7+ hours
playing playback and using Connected GPS.
iv Fitbit Pay is available on Fitbit Ionic, Fitbit Ionic: adidas
edition and Fitbit Versa Special Edition smartwatches in
the Americas; and on all Fitbit smartwatches in APAC and
EMEA.
v Because Fitbit Labs content is experimental in nature, users
may experience minor issues, and the time period for which apps and
clock faces are available may be limited.
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version on businesswire.com: https://www.businesswire.com/news/home/20180604005735/en/
Fitbit, Inc.Jen Ralls, 415-941-0037PR@fitbit.com
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