NEW YORK, Dec. 7, 2017 /PRNewswire/ -- Kids Foot
Locker, part of Foot Locker, Inc. (NYSE: FL), today is teaming
up with Isaiah Thomas, Jimmy Butler and D'Angelo Russell, three top NBA players who were
recently traded to new teams, to help show new-to-town young fans
around their respective cities.
The holiday campaign kicks off today with the release of the
first video featuring Cleveland's new point guard, Isaiah Thomas, showing 12 year-old London
Arrington around their new hometown of Cleveland. Thomas welcomes London to Cleveland
with some of the hottest Nike footwear and apparel from Kids Foot
Locker, including the Air Force 1 High "Bordeaux." He shows her
some of his favorite spots in Cleveland, including a local candy shop and
the Greater Cleveland Aquarium.
"Since moving from Boston, I've
been really focused on the current NBA season and getting to know
the great city of Cleveland and
our incredible fans," said Thomas. "The people of Cleveland have been so welcoming to me, so I
jumped at the opportunity to team up with Kids Foot Locker to give
a similarly warm welcome to a kid who is new like me, as she gets
familiarized with the city."
Kids Foot Locker will release additional digital spots as a part
of the content series beginning on Dec.
14, featuring Jimmy Butler
exploring Minneapolis, and then on Dec.
21, with the third and final spot featuring D'Angelo Russell in his new hometown of
Brooklyn, N.Y.
"We are excited to team up with Isaiah, Jimmy and D'Angelo
because we know that being the 'new kid in town' can be
intimidating – even if you are a top NBA player," said Patrick Walsh, vice president of marketing for
Kids Foot Locker. "Outfitted in the latest footwear and apparel
from Kids Foot Locker this holiday season, kids everywhere will
feel confident in any new situation they may face."
Kids Foot Locker offers the largest selection of brand-name
athletic footwear, apparel and accessories for children from top
brands like Nike, Jordan, adidas,
Champion, Vans and more. Nike and Jordan product featured in this series is
available now in-store and online at kidsfootlocker.com.
The "New Kids In Town" series was created by worldwide agency
BBDO and is available on Kids Foot Locker's YouTube page.
ABOUT KIDS FOOT LOCKER:
Kids Foot Locker is an athletic retailer that offers an
extensive selection of brand-name athletic footwear, apparel and
accessories for children. Its stores feature an environment geared
to appeal to both parents and children. Kids Foot Locker is part of
Foot Locker, Inc. (NYSE: FL), a specialty athletic retailer
that operates more than 3,350 stores in 23 countries in North
America, Europe, Australia, and New Zealand. Through its
Foot Locker, Kids Foot Locker, Lady Foot
Locker, Footaction, Champs Sports, SIX:02, Runners
Point, and Sidestep retail stores, as well as its
direct-to-customer channels, including kidsfootlocker.com,
footlocker.com and Eastbay.com, the Company is a leading provider
of athletic footwear and apparel.
Additional information about Kids Foot Locker may be
found at kidsfootlocker.com |
Instagram: @kidsfootlocker |
Twitter: @kidsfootlocker|
YouTube: youtube.com/kidsfootlocker |
Facebook: facebook.com/kidsfootlocker.
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SOURCE Foot Locker, Inc.