NEW YORK, Nov. 13, 2017 /PRNewswire/ -- Starting
today, drivers in the greater Los
Angeles and Dallas metro
areas can enroll in BOOK by Cadillac, a first-of-its-kind luxury
vehicle subscription service that gives members access to a variety
of Cadillac vehicles on a month-to-month basis with no long-term
commitments. The availability of BOOK by Cadillac in these new
pilot markets comes on the heels of overwhelming demand for
enrollment in the New York metro
area, where the program launched earlier this year.
"Since BOOK by Cadillac was first introduced, we've seen
widespread enthusiasm and demand from consumers who are seeking
ways to complement traditional methods of buying or leasing a
vehicle," said Melody Lee, Global
Director, BOOK by Cadillac. "BOOK by Cadillac has introduced
entirely new customers to the brand and has been fully embraced by
younger audiences as an innovative service that meets their
ever-changing needs. Introducing the service in Los Angeles and Dallas is a natural evolution of the
program."
BOOK by Cadillac members in Los
Angeles, Dallas and
New York have access to a curated
selection of vehicles — now including the CT6 PLUG-IN. With
BOOK by Cadillac, members can experience the thrill of performance
driving in an ATS-V or CTS-V, or explore their local countryside
from the driver's seat of an XT5 or Escalade. The addition of CT6
to all fleets also means members will now have the opportunity to
experience Super Cruise, the first true hands-free driving system
for the freeway.
The app-enabled, on-demand service allows BOOK by Cadillac
members to browse a Cadillac portfolio and based on their needs,
exchange a vehicle up to 18 times per year, all through a
white-glove concierge service at a location of their choosing, like
a home or office. All BOOK by Cadillac vehicles are 2017 and 2018
models with Platinum and Premium Luxury trims. With maintenance,
insurance and detailing of the vehicle handled by BOOK by Cadillac,
members have the freedom and flexibility to enjoy the driving
experience with no long-term commitments.
In addition to the expansion of the pilot to the Los Angeles and Dallas markets, BOOK by Cadillac has also
increased the number of vehicles in the New York metro area fleet. This increase in
inventory will help satisfy an already-strong demand for enrollment
in the program, with vehicles including CT6 and CT6 PLUG-IN, XT5,
Escalade and Escalade ESV.
The demand for BOOK by Cadillac extends beyond the United States; the service has also been
launched as a pilot project in the Munich, Germany metro area, with potential
plans to debut in other global markets. BOOK by Cadillac members in
Munich have access to the latest
top-trim level Cadillacs, including XT5, CT6, Escalade, ATS-V and
CTS-V.
The Details:
A flat monthly fee of $1,800 in addition to a one-time initiation fee
of $500 entitles members to
experience driving in a variety of different Cadillac vehicles.
Registration, taxes, insurance and maintenance costs are included
in the monthly fee. Membership is month-to-month, with no long-term
commitment required. Members can use a mobile app to reserve
vehicles that will be delivered to their specified locations via a
white-glove concierge service. Total driving mileage is limited to
2,000 miles per month, per BOOK by Cadillac account. Certain
location restrictions apply. Members will have access to 2017 and
2018 model-year Platinum and Premium Luxury Level Trim Cadillacs,
including XT5, CT6, CT6 PLUG-IN, Escalade, ATS-V and CTS-V.
Other fees and availability restrictions may apply. For detailed
information on all the benefits of membership and on how to join,
please visit www.BOOKByCadillac.com.
ABOUT CADILLAC
Cadillac has been a leading luxury auto
brand since 1902. Today Cadillac is growing globally, driven by an
expanding product portfolio featuring distinctive design and
technology. More information on Cadillac appears at
www.cadillac.com. Cadillac's media website with information, images
and video can be found at media.cadillac.com.
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SOURCE General Motors