GTECH and Hasbro Announce Licensing Agreement
02 March 2004 - 12:15AM
PR Newswire (US)
GTECH and Hasbro Announce Licensing Agreement MONOPOLY and
BATTLESHIP Branded Games will Provide Lotteries with Two of the
World's Most Popular Themed-Play Experiences WEST GREENWICH, R.I.,
March 1 /PRNewswire-FirstCall/ -- GTECH Holdings Corporation and
the Hasbro Properties Group, the intellectual property development
arm of Hasbro, Inc. , announced today a licensing agreement that
grants GTECH the rights to develop and distribute select lottery
products featuring Hasbro's MONOPOLY and BATTLESHIP brands in the
U.S., Canada, and Mexico. Under the agreement, GTECH, which
operates government-authorized lotteries, will develop versions of
the games to appear on four major online channels: Traditional,
Social Space, Interactive, and Electronic Instant Lottery. The
highly recognized MONOPOLY and BATTLESHIP brands, in combination
with new lottery technology, makes games accessible in social
venues such as restaurants, taverns, and over the Internet. "We are
delighted with this opportunity to collaborate with a company that
shares our focus on innovation," said W. Bruce Turner, President
and CEO of GTECH. "Together we will expand the opportunity for
lottery growth through the licensing of proven, popular game
content." "Building upon the different ways that people can enjoy
our game properties is an important part of our strategy," said
Jane Ritson-Parsons, President of the Hasbro Properties Group.
"MONOPOLY and BATTLESHIP are two of our most popular games and
GTECH has captured the spirit of each property." The first MONOPOLY
and BATTLESHIP branded lottery games are expected to be available
to GTECH customers and lottery players this fall. GTECH, a leading
global information technology company with $1 billion in revenue
and 5,000 people in 44 countries, provides software, networks, and
professional services that power high-performance, transaction
processing solutions. The Company's core market is the lottery
industry, with a growing presence in financial services transaction
processing. For more information about the Company, please visit
GTECH's website at http://www.gtech.com/. The Hasbro Properties
Group develops and expands Hasbro, Inc.'s corebrands, such as G.I.
JOE, TRANSFORMERS, MY LITTLE PONY, MONOPOLY and CANDY LAND, into a
wide variety of entertainment and consumer categories. Hasbro
(NYSE:HAS) is a worldwide leader in children's and family leisure
time entertainment products and services, including the design,
manufacture, and marketing of games and toys ranging from
traditional to high-tech. Both internationally and in the U.S., its
PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, and
WIZARDS OF THE COAST brands and products provide the highest
quality and most recognizable play experiences in the world.
Contact: Robert K. Vincent Public Affairs GTECH Corporation
401-392-7452 Wayne Charness Corporate Communications Hasbro, Inc.
401-727-5983 DATASOURCE: GTECH Holdings Corporation CONTACT: Robert
K. Vincent, Public Affairs of GTECH Corporation, +1-401- 392-7452;
or Wayne Charness, Corporate Communications of Hasbro, Inc.,
+1-401- 727-5983 Web site: http://www.gtech.com/
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