New, Full Service Lifestyle Brand to Serve
Business and Leisure Travelers in Key Cities Around the World
Hyatt Hotels Corporation (NYSE:H) today introduced Hyatt
Centric, a new, full service lifestyle brand designed for business
and leisure travelers. The launch marks the sixth brand Hyatt has
introduced since 2006, and offers Hyatt the opportunity to again
set the standard by using its distinctive approach to empathetic
engagement with guests leading to innovation.
The Hyatt Centric name was inspired by the brand’s mission of
putting its guest at the center of the action in the best
destinations. True to its promise, more than 15 Hyatt Centric
locations, comprised of open and previously announced hotels, will
debut this summer in the heart of some of the world’s most popular
cities, including New York, Paris, Atlanta, Chicago and Miami.
“From listening to our guests, we learned there was an
opportunity to better meet the needs of a large group of travelers
that we call Modern Explorers. These travelers are looking for a
cosmopolitan vibe in the center of the action, so we worked to test
various elements in real time, in real hotels over the past two
years. Hyatt Centric is the culmination of that work,” said Mark
Hoplamazian, president and chief executive officer, Hyatt. “The new
Hyatt Centric brand will further strengthen the overall Hyatt brand
portfolio and expand our opportunities to work with world-class
developers and operators. We are delighted to expand our offerings
in the lifestyle segment and believe that the Hyatt Centric brand
will be embraced by Modern Explorers and redefine its category,
just as all the brands we’ve introduced over the past eight years
have succeeded in doing.”
Modern Explorers are a multigenerational group comprised of
travelers who view their hotel as more than a place to stay.
Rather, their hotel is the hub of their experience, connecting them
to unique experiences, the best of what the destination has to
offer – experiences that lead to great stories.
“Modern Explorers are truly a savvy, curious group. Their
expectations are simple, but their standards are high and they want
their experience to be intuitive and smart. They want options and
all the must-haves from a full service hotel but without any fuss
or complications,” said Kristine Rose, vice president of brands,
Hyatt. “We believe Hyatt Centric hotels will deliver on our guests’
desire for experiential travel while inspiring them to go out and
explore. From the eclectic and fun hotel design to colleagues who
are explorers themselves, the Hyatt Centric brand will be the
perfect launching pad for our guests to start their experience,
whether for business or pleasure, within the destination.”
In response to the needs of this target guest, the Hyatt Centric
experience will focus on three core elements:
An authentic entryway to the destination: At Hyatt
Centric hotels, guests will know they can rely on an experience
inside that will serve as a launching pad to exploration outside.
Each hotel, located in the heart of interesting destinations, will
offer a unique and modern take on its location. The artwork,
furniture, food and beverages will tell a story, allowing guests to
immediately get an authentic feel for the location.
A focus on simplicity, thoughtfully crafted: Hyatt
Centric hotels will provide a simple, welcoming environment that
delivers the essentials in the easiest, most streamlined way
possible. For example, at Hyatt Centric hotels, room service will
be offered as a knock n’ drop service, which will allow guests to
enjoy gourmet food in their rooms without formal delivery.
Additionally, while each hotel will be custom designed to its
market, the Hyatt Centric brand will be characterized by certain
common elements, including spaces like The Corner, where guests can
work, socialize and peruse a curated collection of local books and
magazines, and a bar and restaurant area that will help foster
great conversations and deliver thoughtful, locally inspired food
and signature cocktails.
A human touch in a digital world: Hyatt Centric hotels
will offer a balance of advanced digital capabilities but with the
understanding that these experiences are even more beneficial when
combined with a human touch. While guests can enjoy the in-room
technologies designed to connect seamlessly with their devices and
media, a staff of knowledgeable associates will be on hand to aid
guests in their discovery of the destination – particularly useful
for business travelers with limited time for exploration. “There’s
no substitute for a live conversation with someone who can tell you
firsthand about that interesting café you found on your
smartphone,” said Rose.
For more information on Hyatt Centric hotels, visit
www.hyattcentric.com.
The term “Hyatt” is used in this release for convenience to
refer to Hyatt Hotels Corporation and/or one or more of its
affiliates.
About Hyatt Hotels
Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading
global hospitality company with a proud heritage of making guests
feel more than welcome. Thousands of members of the Hyatt family
strive to make a difference in the lives of the guests they
encounter every day by providing authentic hospitality. The
Company’s subsidiaries develop, own, operate, manage,
franchise, license or provide services to hotels, resorts, branded
residences and vacation ownership properties, including under
the Hyatt®, Park Hyatt®, Andaz®, Grand
Hyatt®, Hyatt Regency®, Hyatt Place®, Hyatt House®,
Hyatt Zilara™, Hyatt Ziva™, Hyatt
Residences® and Hyatt Residence
Club® brand names and have locations on six continents. As
of September 30, 2014, the Company's worldwide portfolio consisted
of 573 properties in 48 countries. For more information, please
visit www.hyatt.com.
Forward-Looking
Statements
Forward-Looking Statements in this press release, which are not
historical facts, are forward-looking statements within the meaning
of the Private Securities Litigation Reform Act of 1995. Our actual
results, performance or achievements may differ materially from
those expressed or implied by these forward-looking statements. In
some cases, you can identify forward-looking statements by the use
of words such as “may,” “could,” “expect,” “intend,” “plan,”
“seek,” “anticipate,” “believe,” “estimate,” “predict,”
“potential,” “continue,” “likely,” “will,” “would” and variations
of these terms and similar expressions, or the negative of these
terms or similar expressions. Such forward-looking statements are
necessarily based upon estimates and assumptions that, while
considered reasonable by us and our management, are inherently
uncertain. Factors that may cause actual results to differ
materially from current expectations include, among others, the
rate and pace of economic recovery following economic downturns;
levels of spending in business and leisure segments as well as
consumer confidence; declines in occupancy and average daily rate;
if our third-party owners, franchisees or development partners are
unable to access the capital necessary to fund current operations
or implement our plans for growth; changes in the competitive
environment in our industry and the markets where we operate; our
ability to access the capital markets; and other risks discussed in
the Company's filings with the U.S. Securities and Exchange
Commission, including our Annual Report on Form 10-K, which filings
are available from the SEC. We caution you not to place undue
reliance on any forward-looking statements, which are made as of
the date of this press release. We undertake no obligation to
update publicly any of these forward-looking statements to reflect
actual results, new information or future events, changes in
assumptions or changes in other factors affecting forward-looking
statements, except to the extent required by applicable laws. If we
update one or more forward-looking statements, no inference should
be drawn that we will make additional updates with respect to those
or other forward-looking statements.
Hyatt Hotels CorporationAmy Patti, +1
312-780-5620amy.patti@hyatt.com
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