Specialty care model introduced first in
Palm Beach County
LOUISVILLE, Ky. and STAMFORD, Conn., March 17,
2025 /PRNewswire/ -- Senior-focused primary care
providers CenterWell Senior Primary Care® and Conviva
Senior Primary Care® are now partnering with Icon
Health, a leading provider of value-based musculoskeletal
healthcare, to provide seniors with convenient access to quality,
integrated musculoskeletal care in their primary care centers.

Musculoskeletal conditions, including back pain, arthritis, and
joint injuries, are among the primary causes of disability in the
senior population. These conditions often require coordinating care
between orthopedic specialists, physical therapists and primary
care physicians. The partnership embeds specialized advanced
practice providers in the primary care centers to deliver care
in-person and virtually, ensuring convenience for seniors while
improving their health outcomes. This care model is available
throughout Palm Beach County via virtual care delivery, or
telehealth appointments, and in-person with specialists.
"This collaboration is advancing the delivery of whole-person
musculoskeletal care," said Dr. Evan
Jacobs, Associate Vice President for Specialty Care at
CenterWell and Conviva. "We're encouraged by the early results
showing that by integrating Icon Health's specialized, team-based
approach, we're making it easier for our members to access
comprehensive treatment. This is another way CenterWell and Conviva
are partnering with specialty care providers to better address
conditions prevalent among seniors."
Specialist Value-Based Care Model Results in Better
Outcomes
Icon's value-based care model prioritizes early
intervention, precise diagnosis and personalized treatment plans.
Seniors will benefit from:
- Virtual-First Access: Patients have increased access to
musculoskeletal specialists providing convenient, timely care
enhanced by evidence-based approaches.
- Proactive Coordinated Care: Seniors receive continuous
support from musculoskeletal specialists and care management
technology that guide a multi-disciplinary approach.
- Decision Support: Icon's decision support tools help
enable symptom identification, so patients quickly receive
proactive care from specialized nurse practitioners that addresses
their symptoms and underlying causes.
"This partnership reflects a shared commitment to advancing
value-based care and delivering exceptional health outcomes," said
Duncan Sibson, Chief Executive
Officer for Icon Health. "By partnering with CenterWell and Conviva
Senior Primary Care, we're bridging the gap between value-based
primary care and specialty value-based musculoskeletal care."
CenterWell and Conviva accept patients with Original Medicare
and a wide range of Medicare Advantage plans. Icon Health accepts
those same health plans, offering even more ease and convenience
for patients.
For more information about CenterWell and Conviva, contact:
Lisa Ferguson
LFerguson16@humana.com
For more information about Icon Health, contact:
Duncan Sibson
hello@iconhealthco.com
About CenterWell
CenterWell Senior Primary Care and
Conviva Senior Primary Care are part of CenterWell, a leading
health care services business focused on creating integrated and
differentiated experiences that put our patients at the center of
everything we do. The result is high quality health care that is
accessible, comprehensive, and most of all, personalized. As the
largest provider of senior-focused primary care, one of the leading
providers of home health care, and a leading integrated home
delivery, specialty, hospice, and retail pharmacy, CenterWell is
focused on whole health and addressing the physical, emotional and
social wellness of our patients. CenterWell is part of Humana Inc.
(NYSE: HUM). Learn more about what we offer at CenterWell.com.
About Icon Health
Icon Health is a leading provider of value-based musculoskeletal
care, leveraging a virtual-first approach to deliver
multidisciplinary, evidence-based treatment. Icon's specialized
care model ensures that each patient is paired with the optimal
specialists, treatments, and recovery plans personalized for their
individual MSK health needs.
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SOURCE Icon Health