DALLAS, Jan. 20, 2016 /PRNewswire/ -- What word
comes to mind when thinking about those little leaks that millions
of women experience when they laugh, cough, sneeze or even
exercise? Is it pee? Tinkle? Spritz? How about Light Bladder
Leakage (LBL)? Even though one in three women experience LBL, many
shy away from talking about it with their closest family and
friends – not realizing that they are not alone. That's why host,
actress, fitness expert and celebrity mom Brooke Burke-Charvet has teamed up with the
Poise brand (www.Poise.com), with a focus on educating women
about LBL and empowering them to find the best solutions for their
leaks.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7715551-poise-brand-light-bladder-leakage-campaign/
"I'm a mom of four wonderful kids – so, of course, I, like
millions of other women, experience leaks every now and then. But
I've found ways to dance through the beautiful chaos that is my
family, my work in the entertainment industry, my fitness classes
and more, and haven't let LBL hold me back," explained
Burke-Charvet. "There is something really powerful about being able
to connect and relate as women, and I'm all about empowering the
millions of us who experience leaks to seize their Poise moment –
that exact time when we stop letting leaks interrupt our lives and
reach for Poise – to help manage LBL with confidence."
Women deserve the best options for managing their LBL. Unlike
period pads, only Poise Thin-Shape pads have Thin-Flex Technology.
Poise also provides 3-in-1 LBL protection for dryness, comfort and
odor control. Designed to move with a woman's body, Poise
Thin-Shape pads are up to 40 percent thinner than original Poise
brand pads and stay three times drier than leading period
pads†. Poise Thin-Shape pads also feature Thin-Flex
Technology that moves with your body, an Absorb-loc core that
quickly locks away wetness and odor, and leak-block sides for
outstanding protection.
"For more than 20 years, the Poise brand has been committed to
understanding women's evolving feminine care needs and introducing
them to innovative, category-changing solutions that empower and
give them confidence," said Breanna
Kuhn, Poise brand manager, Kimberly-Clark. "We are thrilled
to offer options, like Poise Thin-Shape pads, which offer
outstanding protection to help them manage their leaks with
confidence and live life uninterrupted."
In addition to partnering with Burke-Charvet who appears in new
Poise brand television, print and online advertisements, free
standing inserts as well as online video shorts available on
www.Poise.com, the Poise brand is encouraging women to seize their
Poise moment with an integrated marketing approach. This includes
digital partnerships, sampling, retail support and a year-long
partnership with Life Time Fitness that includes in-club signage
plus sponsorship of and sampling at the company's national Esprit
de She races.
Visit www.Poise.com to learn more about Poise products, seizing
one's Poise moment and to request a free sample.
†vs. leading similar-sized period-only pads and
liners.
About the Poise Brand
Launched in 1992 by
Kimberly-Clark Corporation, Poise brand is the market leader in
Light Bladder Leakage protection products for women. Poise offers
pads and liners, which come in three different forms (liners, ultra
thins and pads) and Poise Impressa Bladder Supports, the first,
over-the-counter internal product designed to help stop leaks
before they happen. For more information and to request a free
consumer sample kit, visit www.Poise.com.
About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and its well-known global brands are an
indispensable part of life for people in more than 175 countries.
Every day, nearly a quarter of the world's population trust K-C's
brands and the solutions they provide to enhance their health,
hygiene and well-being. With brands such as Kleenex, Scott,
Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1
or No. 2 share position in more than 80 countries. To keep up with
the latest K-C news and to learn more about the company's 144-year
history of innovation, visit www.Kimberly-Clark.com or follow us on
Facebook or Twitter.
[KMB-B]
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SOURCE Kimberly-Clark