CORRECTING and REPLACING Wrangler® Teams Up with Adult Swim’s Popular Adult Animation Series Rick and Morty for a Second Collection
27 October 2021 - 6:04AM
Business Wire
Building off the success of last year’s
Wrangler x Rick and Morty Collection that sold out twice, the new
assortment hits just in time for the holiday season
Please replace the release with the following corrected version
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The full Wrangler x Rick and Morty
collection includes four original designs: two 100% cotton french
terry crew neck sweatshirts, a 100% cotton french terry hoodie
sweatshirt, and a denim jacket with custom artwork lasered on the
back. (Photo: Business Wire)
The updated release reads:
WRANGLER® TEAMS UP WITH ADULT SWIM’S POPULAR
ADULT ANIMATION SERIES RICK AND MORTY FOR A SECOND
COLLECTION
Building off the success of last year’s
Wrangler x Rick and Morty Collection that sold out twice, the new
assortment hits just in time for the holiday season
Global denim icon Wrangler® today announced its latest
collaboration with Adult Swim’s Emmy award-winning series “Rick and
Morty”, in partnership with Warner Bros. Consumer Products. The new
Wrangler x Rick and Morty Collection will include designs that have
never been seen before in this multiverse. Similar to the first
collection, which launched in late 2020, this collaboration is
available exclusively on Wrangler.com in anticipation of the annual
Adult Swim Festival, streaming November 12-13, 2021, on Adult
Swim’s YouTube channel.
“Rick and Morty” has truly permeated the cultural Zeitgeist with
celebrity and pop culture fans alike. In 2020, Wrangler launched
its inaugural collection with “Rick and Morty,” which sold out
twice. The campaign surrounding the original Wrangler x Rick and
Morty Collection recently won Adweek’s Media Plan of the Year Award
for Best Use of Experiential through creative elements such as a
laser-etched jacket and existential-focused activations during last
year’s Adult Swim Festival. In tandem, the Wrangler x Rick and
Morty Collection achieved an Honorable Mention — Marketing for
Business, Consumer Products/Services in the 2021 Silver InSpire
Awards and the Award of Excellence — Media Relations in the 2021
Bronze InSpire Awards.
“Rick and Morty is part of the pop culture zeitgeist, with a
global fan base that loves all things related to the show,'' said
Tricia Melton, chief marketing officer of Warner Bros. Kids, Young
Adults and Classics. “Collaborating with Warner Bros. Consumer
Products to merge Adult Swim’s hit series with a timeless brand
like Wrangler was a great opportunity to bring our Rick and Morty
story from screen to seam and offer fans something that's extra
Ricktastic in real life.”
"Rick and Morty fans crave unique lifestyle fashion collections
that capture the humor and irreverent fun of the series and allows
them to showcase their fandom in a creative way," said Robert
Oberschelp, senior vice president of franchise management and
marketing for Warner Bros. Consumer Products. "Combining characters
from one of our most popular series with an iconic brand like
Wrangler to deliver our fans a fresh new merch line is what we do
best."
The full Wrangler x Rick and Morty collection includes four
original designs: two 100% cotton french terry crew neck
sweatshirts, a 100% cotton french terry hoodie sweatshirt, and a
denim jacket with custom artwork lasered on the back.
“As an iconic heritage brand, Wrangler has a strong history in
pop culture, and we love to embrace opportunities to reach new fans
when we’re naturally integrated, including Adult Swim’s ‘Rick and
Morty’ and the organic mention of Wrangler denim being
indestructible by the NX-5 Planet Remover in the show’s season 4
finale,” said Holly Wheeler, vice president of global brand
marketing at Wrangler. “Entering into our 75th anniversary
celebration, we’ll be sharing even more exciting partnerships that
will blend our western roots with modern culture, revealing where
the brand is heading for the next 75 years.”
The Wrangler x Rick and Morty Collection is available on
Wrangler.com with four unique pieces. Prices range from $59 to
$79.
Seasons 1-4 of “Rick and Morty” are available to stream now on
HBO Max.
About Wrangler®
Wrangler®, of Kontoor Brands (NYSE: KTB), has been an icon in
authentic American style for more than 70 years. With a rich legacy
rooted in the Western lifestyle, Wrangler is committed to offering
superior quality and timeless design. Its collections for men,
women, and children look and feel great, inspiring all those who
wear them to be strong and ready for everyday life. Wrangler is
available in retail stores worldwide, including flagship stores in
Denver and Dallas, department stores, mass-market retailers,
specialty shops, top western outfitters, and online. For more
information, visit Wrangler.com.
About Adult Swim
Adult Swim (AdultSwim.com), launched in 2001, is
WarnerMedia’s #1 brand for young adults offering original and
acquired animated and live-action series. Airing nightly from 8
p.m. to 6 a.m. (ET/PT) on its linear channel, and also available
through HBO Max, Adult Swim is basic cable's #1 network with
persons 18-34 and 18-49, and is seen in 94 million U.S. homes,
reaching over 40 million viewers via HBO Max.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products (WBCP), a WarnerMedia Company,
extends the Studio’s powerful portfolio of entertainment brands and
franchises into the lives of fans around the world. WBCP partners
with best-in-class licensees globally on an award-winning range of
toys, fashion, home décor, and publishing inspired by franchises
and properties such as DC, Wizarding World, Looney Tunes,
Hanna-Barbera, HBO, Cartoon Network and Adult Swim. The division’s
successful global themed entertainment business includes
groundbreaking experiences such as The Wizarding World of Harry
Potter and Warner Bros. World Abu Dhabi. With innovative global
licensing and merchandising programs, retail initiatives,
promotional partnerships and themed experiences, WBCP is one of the
leading licensing and retail merchandising organizations in the
world.
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Morgan Lang 919-277-1144 mlang@fwv-us.com
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