Aladdin Group Becomes Global Partner of Manchester United
02 March 2017 - 12:00AM
Business Wire
- Online Marketplace to launch Global
website, www.aladdinstreet.com later this
year
(NYSE:MANU) Manchester United and Aladdin Group, the owner and
operator of the world’s first dedicated premium quality products
and Halalan Toyyiban focused e-marketplace have today announced a
global partnership.
As part of the partnership, Aladdin Group will work with
Manchester United to generate brand awareness and compelling
engagement projects with the club’s 659 million global followers,
via the Club’s digital platforms as well as one to one fan events
and campaigns worldwide.
Manchester United’s Group Managing Director, Richard Arnold
comments:
“The way in which we shop has changed dramatically in the last
decade and the growth in popularity of e-commerce gives customers
access to a wide range of global products at the touch of a
button.
“As a vibrant, up-and-coming young company, Aladdin Street is at
the forefront of the industry, providing consumers with the ability
to purchase quality, premium and compliant goods from reputable
merchants who have been invited to sell on the site. Its
partnership with Manchester United demonstrates the company’s
dedication to global expansion.”
Aladdin Group’s Co-founder and President, Dato’ Sri Desmond To
comments:
“It is a tremendous honour for the Aladdin Group to partner with
Manchester United Football Club. Our goals and ambitions are
closely aligned and will soon become visible to everyone in the
very near future through our joint campaigns worldwide.
“AladdinStreet.com will be rolling out its services
globally in Q1/2017 by featuring products and services from
Malaysia and Singapore in the initial stages with more coming on
board from its network offices located in 30 countries worldwide in
phase 1, which covers a population of approximately 4 billion
consumers.
“Manchester United fans worldwide will soon be able to enjoy
unique opportunities as well as experience unique benefits and
privileges when they shop on AladdinStreet. We are proud and
delighted to bring our platform to the world and leverage on the
tremendous brand awareness of Manchester United worldwide.”
The Malaysian based company prides itself on providing its
customers with authentic Halalan Toyyiban compliant products
sourced globally and delivered locally. Importantly, only fully
registered and certified companies are invited by AladdinStreet to
trade on the site.
Aladdin Group caters to both Business-to-Business (B2B) and
Business-to- Consumer (B2C) communities over the world-wide web and
via its mobile apps, providing global business opportunities to
local merchants and a seamless online shopping experience to
consumers worldwide.
Official Manchester United merchandise will continue to be
available for fans to purchase through the official Manchester
United on-line store - 'United Direct’ (store.manutd.com), and
other e-commerce platforms.
Ends
Note to Editors
The official Manchester United online store, United Direct will
continue to operate under licence by Fanatics.
About Manchester United
Manchester United is one of the most popular and successful
sports teams in the world, playing one of the most popular
spectator sports on Earth. Through our 139-year heritage we have
won 65 trophies, enabling us to develop the world’s leading sports
brand and a global community of 659 million followers. Our large,
passionate community provides Manchester United with a worldwide
platform to generate significant revenue from multiple sources,
including sponsorship, merchandising, product licensing, new media
& mobile, broadcasting and match day.
The official Manchester United online store, United Direct will
continue to operate under licence by Fanatics.
About Aladdin Group
Aladdin Group owns and operates AladdinStreet.com - the World’s
First Exclusive Premium Quality and Halalan Toyyiban Focused
e-Marketplace in one of the fastest growing industry that is worth
more than USD2.1 Trillion (excluding Islamic Finance). Its Vision
and Mission is to be “The World’s Largest Premium Quality and
Halalan Toyyiban Focused e-Marketplace with the ultimate aim to be
amongst the top 10 most profitable e-commerce platforms in the near
future.
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Enquiries:Manchester United LtdKate Lowe+44 (0) 161 868
8427kate.lowe@manutd.co.uk
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