Thalia Sodi Collection Launches Exclusively at Macy's
03 February 2015 - 2:50AM
Business Wire
New line of apparel, shoes and accessories now
available at 300 Macy’s stores nationwide and on macys.com
Macy’s (NYSE:M) today announced the official launch of the
Thalia Sodi collection, inspired by the internationally recognized
singer, songwriter, entrepreneur, author and philanthropist Thalia.
The exclusive, new collection includes apparel, shoes and jewelry
and is available at 300 Macy's stores nationwide and on
macys.com.
The exclusive, new Thalia Sodi collection
is now available at Macy's stores nationwide and on macys.com.
“Macy’s new Thalia Sodi collection is our largest introduction
yet, launching in multiple categories and offering our customers a
coordinated look across apparel, shoes, and jewelry,” said Jeff
Gennette, president of Macy’s. “We have been honored to partner
with international superstar Thalia to create a collection inspired
by her personal style that will appeal to women everywhere."
The eponymous new line will feature feminine, figure-flattering
dresses, tops and pants as well as shoes and accessories. Bold
prints, bright colors, sexy silhouettes and glitzy jewelry bring a
touch of glam to the line and are staples throughout the
collection.
The collection provides great style and fashion for all women,
with a special emphasis on design and fit to appeal to and meet the
lifestyle needs of the Hispanic consumer. Comprising a large
portion of Thalia’s fan base, the Hispanic customer makes up one of
the fastest-growing consumer segments in America. Based on the
brand’s in-depth research, the collection was designed to meet the
needs of all body types with specific fit attributes and feminine
silhouettes in mind.
“I wanted to deliver a collection to my fans that is
transitional and fits their dynamic lifestyles – from day to
night,” said Thalia. “I also wanted to create something that works
and fits for women of all styles and sizes - that will make every
woman feel beautiful. I'm very excited to be launching my new
collection at Macy's and giving my fans the opportunity to wear
some of my favorite silhouettes that reflect my own personal
style.”
“In any business and in any category - be it fashion, music or
entertainment - if you have differentiation and can excite the
marketplace, and if you cater to your consumer with something fresh
and new at the right price, you will win,” said Thomas D. Mottola,
former chairman and CEO of Sony Music Entertainment. “That is what
the new Thalia Sodi Collection is.”
The official launch celebration will take place on March 5 at
the retailer’s flagship Macy’s Herald Square with a personal
appearance by Thalia. Macy’s and Thalia also hosted a media preview
event on Tuesday, Jan. 20, 2015, where the collection was previewed
during the first-ever Facebook collection launch via a live stream
fashion show. The show aired on Thalia’s Facebook page and has now
been viewed by millions of fans around the world.
Thalia will also serve as the brand's model and spokeswoman and
appear in a dedicated marketing campaign that will include outdoor,
print, radio, digital, and a television commercial that will
premiere nationally in mid-February.
For more about the Thalia Sodi collection including behind the
scenes video, an interactive guide to styling the perfect look and
to shop the brand, visit macys.com/thaliasodi.
About Macy’s
Macy's, the largest retail brand of Macy's, Inc., delivers
fashion and affordable luxury to customers at approximately 800
locations in 45 states, the District of Columbia, Puerto Rico and
Guam, as well as to customers in the U.S. and more than 100
international destinations through its leading online store at
macys.com. Via its stores, e-commerce site, mobile and social
platforms, Macy's offers distinctive assortments including the most
desired family of exclusive and fashion brands for him, her and
home. Macy's is known for such epic events as Macy's 4th of July
Fireworks® and the Macy's Thanksgiving Day Parade®, as well as
spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Macy's flagship stores -- including Herald
Square in New York City, Union Square in San Francisco, State
Street in Chicago, and Dadeland in Miami and South Coast Plaza in
southern California -- are known internationally and are leading
destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and
employees, Macy's helps strengthen communities by supporting local
and national charities giving more than $70 million each year to
help make a difference in the lives of our customers.
About Thalia
Thalía is a superstar singer, songwriter, radio personality,
entrepreneur, philanthropist, actress, fashion designer and digital
influencer. She rose to fame after starring in various telenovelas
— including “Marimar,” “Maria Mercedes” and “Maria la del Barrio” —
that have been translated in several languages and have aired in
more than 180 countries with a viewership of more than two billion
people worldwide. She has had 28 Top 10 singles — 15 of which went
to No. 1 — and she has sold more than 45 million records, making
her one of the bestselling Latina artists of all time. She has also
received numerous accolades — including two Latin Billboard awards
and several Premios lo Nuestro and Premios Juventud awards — and
was recognized in 2013 with a star on the Hollywood Walk of Fame.
Thalía is also considered one of the most successful female solo
Mexican artists internationally by Univision Communications and
Telemundo, and she is Mexico’s most famous telenovela actress, with
legions of followers around the globe. She has been named one of
People Magazine’s Most Beautiful (Los Más Bellos) a record nine
times (May 2012) and one of the top 25 most powerful Latinas by
People en Español. Thalía will debut a fashion and accessory line
exclusively for Macy’s in 2015.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at macys.com/pressroom.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150202005828/en/
Macy’sHolly Thomas, 646-429-5250holly.thomas@macys.comorJulie
Strider Fukami, 646-429-5213julie.striderfukami@macys.com
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