Catalina Marketing Announces Appointment of William Maiola as Executive Vice President and Chief Development Officer
29 September 2005 - 6:45AM
Business Wire
Catalina Marketing Corporation (NYSE:POS) today announced the
appointment of William L. Maiola, 57, as executive vice president
and chief development officer. Maiola brings more than 30 years of
consumer packaged goods and marketing experience to Catalina
Marketing. Most recently, Maiola was with The Coca-Cola Company,
where he served for 14 years as a vice president of various
divisions of the company, including Global Business Development and
Strategic Planning. "Bill brings an impressive combination of
business development and sales force management with him to
Catalina," said Dick Buell, chief executive officer of Catalina
Marketing. "His knowledge of retail, and the food service and
consumer packaged goods industries, as well as marketing will be of
significant benefit to future Catalina initiatives." Maiola will be
responsible for leading the development of Catalina Marketing's new
growth opportunities across current and new businesses. He will be
in charge of all new business development, including forming
marketing plans and sales strategies to accompany all initiatives.
He and his family are relocating to St. Petersburg, Fla. About
Catalina Marketing Corporation Based in St. Petersburg, Fla.,
Catalina Marketing Corporation, http://www.catalinamarketing.com,
was founded over 20 years ago based on the premise that targeting
communications based on actual purchase behavior would generate
more effective consumer response. Today, Catalina Marketing
combines unparalleled insight into consumer behavior with dynamic
consumer access. This combination of insight and access provides
marketers with the ability to execute behavior-based marketing
programs, ensuring that the right consumer receives the right
message at exactly the right time. Catalina Marketing offers an
array of behavior-based promotional messaging, loyalty programs and
direct-to-patient information. Personally identifiable data that
may be collected from the company's targeted marketing programs, as
well as its research programs, are never sold or provided to any
outside party without the express permission of the consumer.
Certain statements in the preceding paragraphs are forward-looking,
and actual results may differ materially. Statements not based on
historic facts involve risks and uncertainties, including, but not
limited to, the changing market for promotional activities,
especially as it relates to policies and programs of packaged goods
and pharmaceutical manufacturers and retailers, government and
regulatory statutes, rules, regulations and policies, the effect of
economic and competitive conditions and seasonal variations, actual
promotional activities and programs with the company's customers,
the pace of installation of the company's store network, the
success of new services and businesses and other growth
opportunities for the company and the pace of their implementation,
the company's ability to maintain favorable client relationships,
the outcome and impact of an ongoing SEC investigation into certain
of the company's prior fiscal years, and the outcome and impact of
the pending shareholder class action and derivative lawsuits.
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