Quad/Graphics Virtual Reality (VR) Viewers Bring Branded Experience to LIFE at “VR On The Lot” Event
15 October 2016 - 7:55AM
Business Wire
Quad/Graphics (NYSE: QUAD), a leading global provider of print
and marketing services, is pleased to provide Virtual Reality (VR)
Viewers for use at the VR Society’s “VR On The Lot” event, held
October 13 and October 14, 2016, at Paramount Studios in Los
Angeles.
Quad’s VR Viewers will be available to event attendees so they
can experience the full impact of the newly introduced LIFE VR app,
which brings to life, off the page, the content of 25 brands
including TIME, People, Sports Illustrated and InStyle. The VR
Viewers are custom-designed to reflect Time Inc.’s branding.
“Quad is thrilled to partner with Time Inc. to bring the full
power of its new app to life for its event attendees,” said Eric
Steinbach, President of Publishing Solutions for Quad/Graphics.
“Our VR Viewers not only enhance the use of virtual reality apps,
but also help brands engage consumers one-on-one with unique and
cost-effective branding and targeted delivery options.”
Quad’s VR Viewers eliminate the barrier to access for consumers
to engage virtual reality apps by providing a device to help
consumers fully enjoy the app experience without having to purchase
their own personal virtual reality viewing gear. Quad’s VR Viewers
create a console to hold that makes the virtual reality app
experience more engaging and convenient for users, and are more
cost-effective than competitors’ virtual reality tools.
Additionally, the VR Viewers can be enhanced with a custom graphic
design to create a branded experience. To make the VR Viewers
readily available right where a consumer will use the app, the
Viewers can be delivered in-home via direct mail, catalog and
magazine, as well as distributed in-store.
To experience LIFE VR content click here: Time.com/lifevr
For more information about Quad’s VR Viewers and other custom
products, contact Elynsey Price at 202-223-4933 or
eprice@stantoncomm.com.
About Quad/Graphics
At the forefront of innovation for 45 years, Quad/Graphics
(NYSE: QUAD) is a leading print and marketing services provider
focused on helping brand owners market their products, services and
content more efficiently and effectively across media channels.
With a consultative approach, worldwide capabilities, leading-edge
technology and single-source simplicity, Quad/Graphics has the
resources and knowledge to help a wide variety of clients in
distinct vertical industries, including but not limited to retail,
publishing, healthcare, insurance and financial services. The
Company helps its clients perform better in today’s rapidly
changing world through the integration of print products with
complementary services to improve efficiencies, reduce costs,
create engagement, lift response and increase revenue.
Quad/Graphics provides a diverse range of print and related
products, services and solutions from multiple locations throughout
North America, South America and Europe, and strategic partnerships
in Asia and other parts of the world.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20161014005868/en/
Stanton CommunicationsElynsey Price,
202-223-4933eprice@stantoncomm.com
Quad Graphics (NYSE:QUAD)
Historical Stock Chart
From Apr 2024 to May 2024
Quad Graphics (NYSE:QUAD)
Historical Stock Chart
From May 2023 to May 2024