HOT WINGS MEET HARD SELTZER! TRULY HARD SELTZER SPICES UP GAME DAY WITH FIRST-EVER HOT WING-INSPIRED SELTZER
26 January 2024 - 12:58AM
Sure, there’s a big football game, flashy commercials, and a
much-anticipated halftime show coming up a few Sundays from now,
but Truly Hard Seltzer knows that none of that matters as much as
the spread. The food and drink spread, that is.
Truly is bringing the OG snack of football watch
parties – hot wings – to both fans and cans with the launch of the
first-ever Hot Wing Sauce Hard Seltzer. Just when you think you’ve
seen it all, think again. The MVP of hard seltzers meets football
fans’ favorite finger food all in one convenient package – no
napkins required.
Available just in time for the big weekend,
Truly Hot Wing Hard Seltzer is the perfect game day addition for
football fans, bringing a zesty kick to Truly’s light seltzer base.
Those lucky enough to score a 4-pack for their crew will earn the
cheers of everyone at their watch party. Get ready for the perfect
play call; a unique limited-edition flavor that will have everyone
vying for a taste.
“We’re all about keeping it light, so we’re
bringing drinkers everything they need to accompany the cheers,
jeers, and tears of game day in one convenient package with Truly
Hot Wing Sauce Hard Seltzer,” said Matt Withington, Truly Hard
Seltzer's senior director of marketing. “We’ve kicked things up a
notch with this flavor exploration inspired by the flavor lab at
Truly L.A. and can’t wait for fans to try this fun and playful
combination that’s sure to score.”
No matter who wins the Big Game, the real winners are the
fans who show up to their watch parties willing to share their
coveted can of Truly Hot Wing Sauce Hard Seltzer. Available in
select markets while supplies last, curious fans can head over to
www.givethembeer.com/products/trulyhotwing for a chance to
score this year’s perfect party favor to share with friends and
family. Los Angeles-based hot wing and hard seltzer lovers can also
visit Truly LA for a taste. Truly Hot Wing Sauce Hard Seltzer is
available in custom 4-pack, 16-ounce cans starting January 29 for a
limited time. For fans who can’t score this coveted release in
time, there’s still good news – Truly Hard Seltzer Party Pack is
now available in stores nationwide with something for everyone at
the watch party.
For more information on Truly product drops and
to ensure you don’t miss out on this limited release, follow Truly
on Twitter, Instagram and Facebook or visit TrulyHardSeltzer.com.
As always, please drink
responsibly. About
TrulyAn original hard seltzer, Truly has paved the way for an
entire category since 2016 as the most innovative “beyond beer”
experience. The brand continues to keep its finger on the tab of
what drinkers want: a great-tasting, sessionable alcoholic beverage
without the fuss. Truly is all about keeping it light in how we
show up in our drinkers’ lives. That's why Truly has something for
everyone with lightly flavored styles at our core (Berry, Citrus,
and Party packs), plus bolder flavor mix packs (Lemonade,
Margarita-Style, and Punch), and culturally- and
seasonally-relevant limited releases. In 2022, Truly introduced
Truly Flavored Vodka and its first spirits-based seltzer, Truly
Vodka Soda before introducing Truly Tequila Soda in 2023. To learn
more, visit trulyhardseltzer.com, follow Truly on social media, or
experience Truly for yourself at the home of innovation in Downtown
Los Angeles at Truly L.A. About Boston
Beer Company The Boston Beer Company, Inc. (NYSE: SAM)
began in 1984 brewing Samuel Adams beer and the Samuel Adams brand
is currently recognized as one of the largest and most respected
craft beer brands. Our portfolio of brands also includes Truly Hard
Seltzer, Twisted Tea, Angry Orchard Hard Cider, and Dogfish Head,
as well as other craft beer brands including Angel City Brewery.
For more information, please visit our website at
www.bostonbeer.com, which includes links to our respective brand
websites.
- Truly Hot Wing Sauce Hard Seltzer
- Truly Hot Wing Sauce Hard Seltzer
Brittany Zahoruiko
Truly Hard Seltzer
media@bostonbeer.com
Golin
truly@golin.com
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