Sally Beauty Launches Exclusive Hair Color Kits in a Box
14 September 2018 - 4:01AM
Business Wire
Better at-home color with the revolutionary
kits that produce stunning professional results with DIY ease for
gorgeous, silky hair
Sally Beauty Holdings, Inc. (NYSE: SBH) (“the Company”) today
announced that Sally Beauty has launched exclusive box hair color
kits in their private label brand, ion, and in one other national
brand.
ion™, the professional hair color line trusted by stylists, now
delivers professional hair color to homes with the game changing
Intensive Shine® color kit. The kits leave hair radiant and
luxurious in four easy steps, providing shine and smoothness
through a unique blend of precious oils. Initially available in ten
ravishing shades, the kits make hair instantly look and feel
healthier with the added convenience of DIY application at an
exceptional value launch value of $9.99.
“We are excited to introduce the ion Intensive Shine hair color
kits that make gorgeous, salon-quality hair possible in the comfort
of your home,” said Carrie McDermott, President of Sally Beauty.
“This initiative is grounded on recent consumer research conducted
that shows a high percentage of our loyal Sally Beauty customers
still rely heavily on the simplicity and ease of box color. Up
until now, Sally Beauty has only sold professional color, separate
from developer and separate from the accessories needed to complete
the task. If our customers desire a box color option, we now have
provided that option."
The ion Intensive Shine kits are permanent hair color kits that
include everything needed to achieve salon-grade hair at home. The
kits include hair color, a pre-filled applicator bottle with
developer, pre-color treatment, after-color treatment, gloves, and
step-by-step instructions. The naturally conditioning oils, an
amalgam of Moroccan Argan, Tahitian Tamanu, Camellia, and Coconut
oils, combine with superior quality dyes to transform weak, dull
hair to hair that is smooth and healthy looking. The easily applied
non-drip formula boasts a pleasant fragrance and 100% fade
resistant gray coverage. Each application adds vibrancy and shine
-- up to 2.5 times more shine on untreated hair.
McDermott commented, “ion is known for its luxurious formulas
that are incredibly gentle and protect against damage, and is
proudly a preferred hair color line by the industry’s top stylists.
With the Intensive Shine hair color kits, we’ve made it easy to
have healthy looking, lustrous hair by delivering pro color in a
box. The DIY convenience allows you to have salon-quality hair on
your own schedule, something our customers are sure to love.”
The ion Intensive Shine Hair Color Kits are now available in all
Sally Beauty locations in the US and Puerto Rico, and
sallybeauty.com.
About Sally Beauty Holdings, Inc.
Sally Beauty Holdings, Inc. (NYSE: SBH) is an international
specialty retailer and distributor of professional beauty supplies
with revenues of approximately $3.9 billion annually. Through the
Sally Beauty Supply and Beauty Systems Group businesses, the
Company sells and distributes through 5,170 stores, including 184
franchised units, and has operations throughout the United States,
Puerto Rico, Canada, Mexico, Chile, Peru, the United Kingdom,
Ireland, Belgium, France, the Netherlands, Spain and Germany. Sally
Beauty Supply stores offer up to 8,000 products for hair, skin, and
nails through professional lines such as OPI®, China Glaze®,
Wella®, Clairol®, Conair® and Hot Shot Tools®, as well as an
extensive selection of proprietary merchandise. Beauty Systems
Group stores, branded as CosmoProf or Armstrong McCall stores,
along with its outside sales consultants, sell up to 10,500
professionally branded products including Paul Mitchell®, Wella®,
Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico® and Aquage®,
intended for use in salons and for resale by salons to retail
consumers. For more information about Sally Beauty Holdings, Inc.,
please visit sallybeautyholdings.com.
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