UNICEF and Vivendi announce new partnership
which will use the iconic bear as an inspiration to promote
children’s rights around the world
Regulatory News:
Vivendi (Paris:VIV), the global content, media and
communications group, owner of the Paddington brand, today
announces a long-term partnership with UNICEF, the world’s largest
children’s organisation. The partnership will see Paddington, the
beloved children’s character becoming a champion for children, and
furthering UNICEF’s goal to promote the rights of children all
around the world, and to keep them happy, healthy and safe. The
partnership was borne out of recognition by both organisations,
that the values exemplified by Paddington, of kindness, tolerance,
and perseverance in the face of adversity, or marmalade-related
mishaps, make him the perfect champion for children’s rights.
The partnership’s first activations will happen in the UK, the
USA, and Europe and are planned to coincide with the upcoming
release of Paddington 2, the hugely anticipated sequel to the 2014
film Paddington, and the 60th anniversary of the first Paddington
book, which will be celebrated around the world in 2018.
In the UK, Paddington will support UNICEF UK’s campaign around
refugee children and will be featured prominently in UNICEF UK’s
OutRight campaign, in which millions of children around the UK,
learn about their own rights and become empowered to speak out in
support of the rights of all children. This year’s campaign will
feature the story of the small bear, who has to leave his home in
Darkest Peru, and is sent to London with a label around his neck
politely asking whoever finds him to ’Please look after this bear.
Thank you.’ Paddington finds a new family, home and community, with
a little help from his friendly nature, politeness, and ability to
stand up for himself when needed, by fixing people who have
’forgotten’ how to behave with a ’hard stare’. His story will help
children in the UK learn, that the right to a home, to be cared for
and to an education applies to all children.
Activation in the other countries will be communicated over the
coming months.
Lily Caprani, Deputy Executive Director, UNICEF UK, said: “We
are living in a time when millions of children around the world are
being forced to leave their homes, and to put their trust in the
kindness of strangers. As such, it seems especially appropriate and
welcome to be working with a partner like Vivendi, and to have a
champion like Paddington, whose own story of leaving Darkest Peru
and finding a new family and home in a strange country, resonates
as strongly and freshly today, as it did when it was first
published. With the help of partners like Vivendi and Paddington,
we will be able to make sure that millions more people hear about
children’s rights, and with their support, build a world in which
every child, wherever they are, knows that there will be people
like Mr and Mrs Brown, to keep them happy, healthy and safe.”
Simon Gillham (OBE), member of the Vivendi Management Board,
stated: “We are hugely proud that UNICEF has chosen Paddington as a
champion for its campaign to promote the rights of children all
around the globe. Paddington is the perfect example of tolerance,
love and openness to other cultures, from Peru to the rest of the
world.”
ENDS* * *
About VivendiVivendi is an integrated
content, media and communications group. The company operates
businesses throughout the media value chain, from talent discovery
to the creation, production and distribution of content. Universal
Music Group is the world leader in music, engaged in recorded
music, music publishing and merchandising. It owns more than 50
labels covering all music genres. Canal+ Group is the leading
pay-TV operator in France, also engaged in Africa, Poland and
Vietnam. Its subsidiary Studiocanal is the leading European player
in production, sales and distribution of movies and TV series.
Havas Group is one of the world’s largest global communications
group. It is organized in three main business segments
covering all the communications disciplines: creativity, media
expertise and healthcare/wellness. Gameloft is a worldwide leader
in mobile games, with 2 million games downloaded per day. Vivendi
Village brings together the Paddington brand’s licensing
activities, Vivendi Ticketing (in the United Kingdom, the United
States and France), MyBestPro (expert counseling), the venues
L’Olympia and Theâtre de L‘Œuvre in Paris, and CanalOlympia in
Africa, as well as Olympia Production. With 300 million unique
users per month, Dailymotion is one of the biggest video content
aggregation and distribution platforms in the world.
www.vivendi.com, www.cultureswithvivendi.com
About UNICEFUNICEF is the world’s leading organisation
for children, promoting the rights and wellbeing of every child, in
everything we do. Together with our partners, we work in 190
countries and territories to translate that commitment into
practical action, focusing special effort on reaching the most
vulnerable and excluded children, to the benefit of all children,
everywhere.
About PaddingtonFor almost 60 years, British-born writer
Michael Bond has been delighting children and families all over the
world with his stories about Paddington, the bear from Darkest Peru
famous for his love of marmalade. Paddington is popular with both
children and adults who feel affectionate and warm towards him and
the charm and humour of the Paddington stories is the key to their
enduring popularity.Paddington’s adventures have been adapted
several times for television and at the end of 2014 Paddington made
his debut onto the big screen. The movie, produced by Studiocanal,
part of the international content and media group Vivendi, is the
best-selling non-Hollywood family movie ever released. A second
Paddington movie, Paddington 2, is set to launch globally at the
end of 2017.In 2016, Vivendi took full ownership of the Paddington
brand worldwide, with the exception of the classic publishing
rights.
©P&Co. Ltd./SC 2017Licensed on behalf of Studiocanal S.A.S
by Copyrights Group
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version on businesswire.com: http://www.businesswire.com/news/home/20170920005583/en/
Stephanie Shepherd, Tel: + 44 (0)20 7375 6095Senior
Communications Manager, Unicef UKEmail:
stephanies@unicef.org.ukorVivendiJean-Louis Erneux, Tel:+33 1 71 71
15 84Vice President, Press Relations and New MediaEmail:
Jean-Louis.erneux@vivendi.com
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