Former DDB San Francisco CCO to Lead Creative in
Chicago & Canada
CHICAGO, March 27, 2017 /CNW/ -- Blast Radius, a
leading global digital marketing agency, today announced that
Kevin Drew Davis has been appointed
as Chief Creative Officer, overseeing all creative operations,
brand strategy and experience design in both Chicago and the Canadian market. Davis joins
Blast Radius from DDB San Francisco where he served as Chief
Creative Officer, leading the agency's creative product and staff.
He will be relocating to his native Chicago immediately, beginning his new role on
March 30th.
Throughout his 25-year career, Davis has operated at the
intersection of creativity, technology and data, providing creative
and digital innovation to some of the world's most iconic brands.
In his new role, Davis will lead accounts including Lavazza,
Huawei, BMW Canada and Saskatchewan Telecommunications (SaskTel),
partnering with Lothar Boensch,
Managing Director of Blast Radius USA as well as Michel
Sergio, President of Blast Radius Canada.
"We're thrilled to welcome Kevin to the Chicago office," said Lothar Boensch, Managing Director of Blast
Radius USA. "He's a proven
creative leader with deep roots in social, digital, data and
experience design – exactly what our clients need in order to
achieve the awareness and recognition they're looking for."
"Kevin's career spans brand communications, digital and
traditional, which makes him a 'triple threat' and the perfect fit
for our clients who are hoping to make maximum impact with their
consumers in new and unconventional ways," said Michel Sergio, President of Blast Radius
Canada.
"I'm incredibly excited to be joining the team at Blast Radius,"
added Davis. "Blast has an amazing legacy of translating the
data they collect into actionable intelligence that not only
inspires brilliant creative but is also able to justify it and
deliver results. There's an incredibly strong team in place and
it's an honor to take on the challenge of pushing the agency's
creative boundaries."
Prior to joining DDB San Francisco in 2016, Davis spent nearly
two years as executive creative director at DDB Chicago, where he
was one of the lead creatives on the McDonald's business and helped
guide successful pitches for FIATChrysler's Alfa Romeo brands.
While there, Davis spearheaded the agency's Cannes Lion-winning
"Lovin' the Super Bowl" Twitter campaign, which resulted in
McDonald's being the most retweeted brand ever in a single day. No
stranger to Canada, Davis also
served as DDB Canada's creative chief, overseeing all Canadian
operations out of the agency's Toronto office.
Davis began his career as an art director at GSD&M, becoming
"digital" in the early '90s. He later spent six years with
Wieden+Kennedy, where he worked on leading brands including Nike,
ESPN, Calvin Klein, Microsoft, Audi
and many others. Davis also served as executive creative director
for Digitas in Chicago and
San Francisco. His work has
garnered top honors from award shows, including Cannes, The One Show, The CLIOs, the Effies
and the Webby Awards.
About Blast Radius
Blast Radius is an award-winning
digital agency that partners with brands to build meaningful
connections with consumers that drive measureable business
results. We thrive at the intersection of big ideas, data and
insights, and technical innovation, and craft authentic brand
experiences across devices that drive loyalty, build engagement and
earn a place in people's lives. Blast Radius is a WPP company
(NASDAQ: WPPGY). For more information, please visit
www.blastradius.com and follow us @blastradius.
Contact
Martina
Suess
+1 (212) 210-3859
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SOURCE Blast Radius