PLANO, Texas, Jan. 26, 2015 /PRNewswire/ -- Not only is
Sunday America's biggest football
game, it's also the biggest pizza ordering day of the year, with
Pizza Hut expecting to serve two million pizzas. That's why Pizza
Hut recruited head football coach Rex
Ryan and quarterback Tony
Romo for a new campaign to challenge fans to embrace the
company's new game-changing Flavor of Now menu and not settle for
crust without flavor.
In a new pre-game commercial, Ryan – not one to shy away from a
challenge – throws red Pizza Hut flags at fans, challenging them to
take another look at their crust. Ryan even tosses one at Romo, who
then replies "Not again!" See the full spot here:
http://youtu.be/fmH3yiBOc7k.
"Rex Ryan and Tony Romo have a wealth of experience on
both sides of a challenge," said Carrie Walsh, chief marketing officer, Pizza
Hut. "We can't think of a better duo to light a fire behind America
to be bold in their crust choices for America's favorite football
game."
As fans prep for Sunday's big game, Pizza Hut is ensuring
there's a bold flavor option on the menu for every pizza lover,
from Honey Sriracha and Salted Pretzel on the Flavor of Now Menu
launched in November to the more recent debut of Gluten-Free Pizzas
and Triple Cheese Covered Stuffed Crust. To plan ahead for you
party and ensure no guest is left without bold flavor, pre-order
your Pizza Hut pizza today at www.pizzahut.com.
What does one of the busiest pizza days of the year look like
for the world's largest pizza company? Check it out:
*Stats provided by Pizza Hut and based on 2014 data
- Two million Pizza Hut Pizzas sold for the big game – enough to
cover a football field twice!
- That's:
- 16 million slices consumed
- One million pounds of cheese
- 600,000 pounds of sauce
- 60,000 Pizza Hut drivers on the road
- Pizza Hut lovers across the country! Top five Pizza Hut Pizza
states:
- Texas
- California
- Florida
- Georgia
- Ohio
- How do the big game states stack up in terms of Pizza Hut Pizza
orders? Arizona ranks number 11,
Washington ranks number 12 and
Massachusetts ranks number 39
- Most popular Pizza Hut toppings:
- Pepperoni
- Italian Sausage
- Mushroom
- Most popular Pizza Hut specialty order: Meat Lover's Pizza
- Most popular Pizza Hut crust flavors:
- The Hut Favorite
- Salted Pretzel
- Toasted Parmesan
- Preferred Pizza Hut add-on: wings
- Pizza Hut peak delivery order time: 5:00
p.m. CST – 30 minutes before kickoff
- Pizza Hut peak carryout order time: 4:00
p.m. CST – 1.5 hours before kickoff
To learn more about Pizza Hut or order now, visit
www.pizzahut.com.
About Pizza Hut
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the
world's largest pizza company with $12
billion in global sales and more than 15,000 restaurants in
93 countries worldwide. In 2014, Pizza Hut was named the Harris
Poll Equitrend® Pizza Brand of the Year and received the top score
in Customer Satisfaction among limited-service restaurant chains
from the American Customer Satisfaction Index® (ACSI). Pizza Hut
began 57 years ago in Wichita,
Kan., and is the proprietor of the BOOK IT!® Program, the
longest-running, corporate-supported children's literacy program in
America.
*To connect with Pizza Hut:
Twitter:
@PizzaHut
Facebook: Facebook.com/PizzaHut
Instagram: Instagram.com/PizzaHut
*For all media inquiries, please contact Pizza
Hut:
Doug Terfehr,
972-338-6992, Doug.Terfehr@yum.com
Courtney Moscovic, 972-338-8288,
Courtney.Moscovic@yum.com
Photo - http://photos.prnewswire.com/prnh/20150126/171249
Logo -
http://photos.prnewswire.com/prnh/20150126/171253LOGO
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visit:http://www.prnewswire.com/news-releases/under-review-coach-rex-ryan-qb-tony-romo-call-on-football-fans-to-take-crust-flavor-challenge-in-new-pizza-hut-campaign-300025587.html
SOURCE Pizza Hut