TORONTO, Sept. 27, 2019 /CNW/ - Spin Master Corp. (TSX:
TOY; www.spinmaster.com), a leading children's entertainment
company, announced today the launch of Owleez, the first ever
interactive toy pet that kids can teach how to fly. The adorable
baby owl combines the ultimate trifecta of coveted features; unique
pet, interactive nurturing toy and the magic of flight, but it
needs the help of a child to fly.
With over 100 interactive sounds and movements, the baby owl
responds to touch, love and care. By swinging her through the air,
children can teach her how to fly. Watch her soar or comfort
her after a crash, Owleez is made of durable and lightweight
materials so when she crashes it's okay, it's all part of the
learning experience.
"We are incredibly excited to introduce Owleez, our first ever
interactive toy pet that can fly," says Kate Keller, VP Marketing RC. "The combination
of an interactive toy pet that children can actually teach how to
fly is truly innovative. It's extremely satisfying for kids to see
the result of the love and care they put into their own Owleez toy
pet. They experience the delight and reward knowing it is something
that they taught it to do."
Spin Master is committed to uncovering the latest trends that
push the boundaries of fun. The company's research team did some
digging to get to the bottom of what kids really want and
Owleez delivers just that. Eighty-one per cent of kids
surveyed said they wanted a pet that could fly while an
overwhelming 91% chose flying as the super hero power they most
desired*.
To introduce Owleez, Spin Master is teaming up with popular
YouTube family Tic Tac Toy for the creation of commercials and
how-to content. The kids, Addy and Maya, star in the commercial and
reveal the Owleez baby owl in their own unboxing video on their
channel. How-to content with Addy and Maya is also available on
Spin Master Spark Club YouTube Channel.
Owleez is already taking off, being named a top holiday toy
by Target, landing coveted spots on Walmart's Top Rated by Kids
List and UK retailer Argos as well as receiving the Toy of the Year
Award from the Revue de Jouet in France.
Owleez will be available on October
4, 2019 at major retailers for a suggested retail price of
$49.99. Recommend for children ages
6+. For more information on Owleez visit spinmaster.com or follow
@SpinMasterSparkClub on Instagram.
About Spin Master
Spin Master
(TSX:TOY; www.spinmaster.com) is a leading global children's
entertainment company that creates, designs, manufactures, licenses
and markets a diversified portfolio of innovative toys, games,
products and entertainment properties. Spin Master is best known
for award-winning brands including Zoomer®,
Bakugan®, Erector® by
Meccano®, Hatchimals®, Air
Hogs® and PAW Patrol®. Since 2000, Spin
Master has received 103 TIA Toy of The Year (TOTY) nominations with
30 wins across a variety of product categories, including 13 TOTY
nominations for Innovative Toy of the Year. To date, Spin
Master has produced nine television series, including the
relaunched Bakugan: Battle Planet and current hit PAW Patrol, which
is broadcast in over 160 countries and territories globally.
Spin Master employs over 1,800 people in countries around the world
including Canada, United
States, Mexico, France, Italy, United Kingdom,
Russia, Slovakia, Poland, Germany, Sweden, the Netherlands, China, Hong
Kong, Japan, Vietnam and Australia.
*Spin Master surveyed
a group of 159 girls between the ages of 6-8 years old.
Participants were selected from the Funovation Panel, a community
of families from across the U.S. and Canada that provide their
feedback about potential new toys, television shows, commercials,
and much more.
|
View original content to download
multimedia:http://www.prnewswire.com/news-releases/spin-master-introduces-owleezthe-first-ever-interactive-toy-pet-that-kids-can-teach-how-to-fly-300926851.html
SOURCE Spin Master