AcuityAds Establishes Acxiom as a Preferred
Data Partner, Activates New Digital Third-Party Data to Enable More
Effective and Precise Advertising Campaigns
TORONTO and NEW
YORK, Aug.
1, 2017 /CNW/ - AcuityAds Inc. (TSXV:AT, OTCQB:ACUIF),
a technology leader that enables advertisers to connect
intelligently with audiences across video, mobile, social and
online display advertising campaigns, today announced a partnership
with Acxiom® (Nasdaq: ACXM), the data foundation for the world's
best marketers. This collaboration provides AcuityAds' clients with
access to Acxiom's ethically sourced third-party data for improved
media targeting, helping marketers strengthen ad relevancy and
engagement with key audiences. Consumers now have elevated
expectations for brand engagement, and this partnership offers
marketers insights to help optimize and unify digital experiences
throughout a customer's journey.
"At Acxiom, our goal is to continually expand where and how
marketers can access and activate privacy-compliant data to deliver
a best-in-class, data-driven experience for their customers," said
Ryan LaMirand, Vice President of
Global Partner Development, Audience Solutions, at Acxiom. "We're
excited to be named a preferred data partner by AcuityAds, a leader
in programmatic marketing across the diverse digital advertising
landscape, and look forward to working together to offer modern
solutions to top marketers, brands and publishers."
This partner announcement signals the immediate availability of
Acxiom third-party data for digital use within the AcuityAds
Programmatic Marketing Platform. Acxiom and AcuityAds will work
together to educate publishers, brands and agencies about the value
of harnessing the additional data now available to them and the
immediate steps they can take to improve current and future
campaigns.
"This partnership gives AcuityAds' clients access to industry
leading third-party data sets, which, when coupled with our
Self-Serve Programmatic Marketing Platform, provides an enhanced
audience targeting solution for high performance digital marketing
initiatives. A comprehensive data offering is key to executing
successful advertising programs as our clients strive to connect
intelligently with their most meaningful audiences and drive
business results," added Tal Hayek,
CEO at AcuityAds.
For more information, please visit Acxiom.com or the Self-Serve
Advertising Technology section of AcuityAds.com.
About AcuityAds
AcuityAds is a technology company that
enables marketers to connect intelligently with their most
meaningful audiences through digital media. A Self-Serve
programmatic marketing platform, powered by machine learning, is at
the core of our business. This is accompanied by strategic digital
advertising solutions that cater to social, mobile and
video-specific needs. AcuityAds empowers marketers by offering
transparency on costs and brand safety, and real-time reporting and
analytics, bringing accountability to programmatic advertising to
deliver business results. AcuityAds is headquartered in
Toronto, Canada with sales offices
in New York City, Boston, Chicago, Los
Angeles, San Francisco,
San Diego, Vancouver, Calgary, Montreal and London,
England. For more information, visit AcuityAds.com.
About Acxiom
Acxiom provides the data foundation for
the world's best marketers. We enable people-based marketing
everywhere through a simple, open approach to connecting systems
and data that drives seamless customer experiences and higher ROI.
A leader in identity and ethical data use for more than 48 years,
Acxiom helps thousands of clients and partners around the globe
work together to create a world where all marketing is relevant.
Acxiom is a registered trademark of Acxiom Corporation. For more
information, visit Acxiom.com.
Disclaimer in regards to Forward-looking Statements
Certain statements included herein constitute "forward-looking
statements" within the meaning of applicable securities laws.
Forward-looking statements are necessarily based upon a number of
estimates and assumptions that, while considered reasonable by
management at this time, are inherently subject to significant
business, economic and competitive uncertainties and contingencies.
Investors are cautioned not to put undue reliance on
forward-looking statements. Except as required by law, AcuityAds
does not intend, and undertakes no obligation, to update any
forward-looking statements to reflect, in particular, new
information or future events.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
SOURCE AcuityAds Inc.