FUT The Futura Loyalty Group Inc.

The Futura Loyalty Group Inc. (TSX VENTURE:FUT) ("Futura" or the "Company") has
released its financial results for the quarter ended March 31, 2011.


Total revenue from operations for the three-month periods ended March 31, 2011
and 2010 was $403,318 and $292,437, respectively, representing a
quarter-over-quarter increase of $110,881 or 38%. This increase was largely the
result of increased branded loyalty reward currency sales which rose to $287,267
for the first quarter of 2011, compared to $201,408 for the first quarter of
2010. 


The net loss from continuing operations for the three-month period ended March
31, 2011 was $264,731 in comparison to a net loss from continuing operations of
$579,215 for the same period of 2010. Revenue from the resale of branded loyalty
reward currency combined with reduced 2010 operating expenses accounted for a
significant portion of the quarter-over-quarter improvement in net loss.


During the first quarter of 2011, the Company signed a multi-year agreement with
The Toronto Automobile Dealers Association (TADA), enabling TADA's 340
dealer-members to offer branded loyalty reward currencies to consumers on the
purchase or service of vehicles. Also in the period, TADA entered into a
multi-year strategic partnership with the Company to build and manage a
customizable rewards program that will be offered to its member dealer base. The
innovative program enables each individual dealer to incorporate their branding
onto all program materials and serves as a powerful marketing tool to derive
incremental sales from existing and new customers. 


"I am extremely excited about the reception we've gotten from new car dealers
since we started marketing to them 8 weeks ago in conjunction with TADA. It
seems our loyalty rewards program value propositions of new customers, more
frequent visits from existing customers and higher average ticket size is
resonating well with dealers," commented Mark Farrell, CEO of Futura, "and we
started generating revenue from our first auto dealer customers in May. We are
expecting the new auto dealer segment to be a major driver of growth for the
Company." 


To review the Company's complete first quarter financial statements, please
visit www.tflg.ca or www.sedar.com.


The Company is also pleased to announce that its annual and special meeting of
shareholders ("AGM") took place on June 29, 2011 at which time the shareholders
re-elected David Beutel, Mark Farrell, Jon Gill, Terry Rumsey, Ted Dzialowski
and David Campbell as directors of the Company. Previous Board member Jeffrey
Mandel did not stand for re-election and the Company thanks Mr. Mandel for all
of his efforts and advice over the past two years and wishes him well in all of
his current and future endeavors. All other resolutions for consideration at the
AGM were passed, including the authorization of the Board, should it deem
advisable prior to the next annual meeting of shareholders, to consolidate the
issued and outstanding shares of the Company (the "Consolidation") on the basis
of one new Common Share for every ten existing Common Shares, or such lesser
ratio as the Board may determine at the time of Consolidation, if any. At this
time, the Board has no current intention to implement the Consolidation and the
Consolidation will only be implemented upon a determination by the Board that
the Consolidation is in the best interests of the Company at that time. The
Company sought shareholder approval for the Consolidation in order to have
flexibility with respect to potential business transactions, including any
possible future equity financings. The Consolidation, if determined by the Board
to be implemented, will be subject to receipt of all necessary regulatory
approvals, including acceptance of TSXV.


About Futura Loyalty Group

The Futura Loyalty Group Inc. is an industry-leading provider of branded loyalty
reward currencies, private branded loyalty programs and targeted marketing
solutions using email, mobile, direct mail and the web. Futura's loyalty
services include member account set up, management and reward redemption
platform, a web-based program transaction reporting interface for merchants, a
robust offer management system, retail POS Integration for card swipe issuance
and a proprietary web based issuance solution. For more information regarding
Futura Loyalty Group, visit www.tflg.ca.

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