OOOOO and JD Sports Join Forces to Launch Live Video Commerce in the UK
09 September 2021 - 10:00PM
OOOOO Entertainment Commerce Limited (“OOOOO” or the “Company”)
(OOOO:TSXV), a mobile commerce platform, is pleased to announce
that JD Sports Fashion PLC (“JD Sports” or “JD”) (LSE: JD) is the
latest global retailer to join OOOOO’s platform.
JD Sports is a sports fashion, multichannel
retailer of branded sports and casual wear, combining
globally recognised brands such as Nike, Adidas, Puma and
The North Face, with strong own brand labels such as Pink Soda and
Supply & Demand to provide an elevated consumer experience. JD
is an industry leading retail business which combines the best of
physical and digital retail to give a compelling consumer
proposition which enables its customers to shop seamlessly across
all channels. JD now has over 850 stores in 19 territories
worldwide.
Since launching in July, JD’s live shows have
demonstrated appeal to OOOOO customers. OOOOO
and JD have agreed to extend the partnership across other JD
verticals in their group including footwear, outdoor and fashion.
Continued success in the partnership paves the way to expand to
other markets in which JD does business, throughout Europe and
North America.
Interactive, video commerce continues to
explode as a mega-trend in China, estimated to reach $305
billion this year according to Forbes. OOOOO is focused on
delivering a technology platform and app to enable brands,
retailers, and entrepreneurs to embrace the live stream economy.
Having launched in November 2020, the OOOOO platform has seen over
300,000 installs to date and successfully onboarded
leading brands across fashion, sport, beauty, and
wellness.
Sam Jones, Co-Founder and CEO of OOOOO says of
the partnership: “We are thrilled to welcome JD to the OOOOO
platform, a truly iconic global retailer and leader in omni channel
commerce. We believe that OOOOO is a little like a modern-day mall,
powered by live video. In any great mall, you would see a JD Sports
and other members of their group, selling incredible brands
including Nike, Adidas, and Puma. We believe that through
live, interactive video, retailers can engage with consumers in a
new way, helping convert more efficiently than other forms of
mobile commerce. This partnership is a true game changer for us,
and we look forward to bringing more leading brands to the OOOOO
community through JD.”
Dan Finley, Group Multi Channel Director of JD
Sports Fashion PLC says of the partnership: “We’re excited to
become an exclusive partner of OOOOO to develop market leading
video commerce content on their rapidly growing platform – the
early results have been great.”
About OOOOO Entertainment
Commerce
OOOOO Entertainment Commerce operates a
technology platform that enables retailers, brands and
entrepreneurs to share product-based opinions directly to consumers
through live, interactive, shoppable videos. The platform also
offers gamification and social features which reward the community
for helping to grow the user base, reducing the need for
traditional ad networks.
The Company was founded in 2020 by Sam Jones and
Eric Zhang and has offices in Oxford and Shanghai.
For further information please contact:
OOOOO Entertainment Commerce Limited
Tom Judge, Chief Operating Officer |
Investor Relations |
604.265.0771 |
416.842.9003 |
tom@ooooo.com |
investors@ooooo.com |
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Source : OOOOO
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