PC Shipments Continue to Slump
09 October 2015 - 9:10AM
Dow Jones News
World-wide personal computer shipments dropped in the September
quarter as PC makers didn't receive much of a boost from Microsoft
Corp.'s new operating system, Windows 10, according to a pair of
data trackers Thursday.
International Data Corp. said shipments fell a
larger-than-anticipated 11% to 71 million units in the third
quarter, while rival researcher Gartner Inc. said shipments totaled
73.7 million units, down 7.7% from a year ago.
Lenovo Group Ltd. stayed the top global PC vendor, while
Hewlett-Packard Co. remained the top shipper in the U.S., according
to both firms.
PC sales began slowing several years ago as consumers shifted
spending to tablets and smartphones. Sales rebounded briefly in
2014, reflecting purchases by businesses as Microsoft phased out
support for its aging Windows XP software.
But conditions have softened again in 2015, which some analysts
have linked partly to customers waiting for Windows 10 and Skylake,
the sixth generation of Intel's Core processor family that is
expected to boost performance and reduce power consumption.
Both firms said Thursday that many users opted to upgrade
existing PCs with the Windows launch rather than purchase new
hardware. Gartner added that it expects the Windows 10 rollout to
bolster holiday sales, while IDC said the new software and chips
"may represent the most compelling reason we've had in years for
consumers to upgrade their PCs."
"Whether this compulsion translates into actual sales remains to
be seen," IDC researcher Linn Huang said.
Companies also struggled to limit price swings as shifting
currency exchange rates inhibited PC shipments in the quarter,
according to IDC. Gartner analyst Mikako Kitagawa said sharp
appreciation of the U.S. dollar against local currencies made PCs
pricier in the global market, leading to double-digit declines in
Europe, the Middle East, Africa, Japan and Latin America.
World-wide, Lenovo was the top shipper, with at least 20% of the
market, followed by H-P, Dell Inc., Apple Inc. and Acer Inc.,
according to both firms. Lenovo showed strong growth in the U.S.,
with market share there rising more than 20%, offsetting weakness
in Europe and Japan, the firms said.
Overall in the U.S., both firms said, H-P held the top spot with
about 28% of the market, followed by Dell, Apple and Lenovo. IDC
had Toshiba Corp. fifth in the U.S., while Gartner had Asustek
Computer Inc. in that spot.
Write to Anne Steele at anne.steele@wsj.com
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(END) Dow Jones Newswires
October 08, 2015 17:55 ET (21:55 GMT)
Copyright (c) 2015 Dow Jones & Company, Inc.
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