Salon City's Beauty Entertainment Magazine Set to Debut Premiere Issue
13 August 2009 - 11:38PM
Marketwired
Ewire -- Salon City, Inc. (PINKSHEETS: SALN), an emerging media
company, lifestyle brand and publisher of its flagship publication
Salon City magazine, announced that its new print publication,
Beauty Entertainment magazine, will make the scheduled national
debut of its premiere issue beginning next week on August 21st.
"The response to Beauty Entertainment magazine (called BE! for
short), is as positive as we've ever seen," said Steven Casciola,
Salon City's President and CEO. "We're off to a positive start in
terms of garnering broad industry interest among many new
companies."
Advertising space for the premiere issue sold out within two
weeks, following the announcement of the publication's launch plans
at a recent Las Vegas trade conference. The companies buying ads
actually did so "sight unseen" -- due primarily to their excitement
over management's decision to have BE!'s design reflect other
mega-fast-selling magazines like People, Us Weekly, OK!,
Life&Style, etc. that use a colorful entertainment format, look
and feel. BE! is now added to that list of magazines with a
noticeable point of difference being that BE! is focused on salon
people and beauty entertainment. Management says BE!'s already
creating a buzz among beauty pros as the industry's new "Salon
People" magazine.
Casciola commented on the response for the magazine's marketing
support programs, "We're seeing beauty distributors showing
interest in our retail branding option which is designed to align
independent salons to our own licensed national distribution and
retail network. Salons are eligible to be rated and can remain in
their cities' HOT 100 Salons in America as they continue to
generate news and participate in our media communications, retail
program, network and goals.
"The company's 2009-10 media plan announces that it is again
making a strategic move to focus on salon distribution channels as
well as consumer retail newsstands and selling direct. Casciola
says the multi-channel distribution strategy is being well
received; "To date, our approach has met with unanimous
approval."
For the full release please follow this link:
http://www.ewire.com/display.cfm/Wire_ID/5303
Media Relations 888-522-3263 Email Contact www.saloncity.com
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