Somatic Systems, Inc. Wraps Filming on First Somatics Exercise Video Product
15 January 2009 - 2:39AM
Marketwired
Somatic Systems, Inc. (PINKSHEETS: SMAS) is pleased to announce
that it has completed filming the first Somatic Exercise video
product for retail sale. Final production is currently underway and
the video is expected to be released next month.
The video is aimed at all mainstream consumers looking for
relief from the chronic aches and pains experienced by 90% of
Americans, as well as those with more acute problems ranging from
lower back pain to shoulder and neck problems and tension
headaches. The video is also a first step for anyone looking to
improve flexibility, posture, and comfort in sitting for long
hours.
The video, tentatively titled "Somatics Express," has been
carefully sequenced to provide initial relief for a wide variety of
conditions with a short, simple routine less than 30 minutes long.
Typical course of treatment with a Clinical Somatics practitioner
for chronic pains and injury is much faster than other methods such
as physical therapy or chiropractic, but still generally requires
approximately between 2 and 10 one-hour-long visits; and those
performing Somatics Exercises in their own home may need to perform
several hours of exercises for complete relief. The "Somatics
Express" video is meant to give people a first "treatment" of the
powerful Somatics work in the least possible time, to give them
benefits with minimum commitment.
The short video, with an expected retail price of $19.95, will
enable a broad audience of consumers to experience the dramatic and
unprecedented value of Somatics. Somatic Systems expects "Somatics
Express" to significantly expand the market for its proprietary
pain relief treatments and self-help exercises. Until now,
consumers might need to travel long distances to a clinic to try
Somatics; self-help exercises were only available via books and
other mediums that were not as appealing or comforting to the
average consumer. With "Somatics Express," the typical consumer can
be introduced to Somatics quickly and affordably, and thus decide
to pursue Somatic Systems' lengthier and more expensive Somatics
treatment options to obtain maximum relief from their nagging or
debilitating musculoskeletal complaints.
Plans are currently underway for aggressive national and
international promotion of the "Somatics Express" video, with a
range of infomercials and other media exposure being evaluated.
Chronic pain is a $90 billion industry, with over 75 million
Americans suffering from chronic pain. Clinical Somatics
specializes in treating most forms of pain more quickly and with
longer-lasting results than other treatment options.
Health and fitness exercise video sales total almost $200
million annually, with individual yoga and pilates videos selling
500 million units or more. Clinical Somatics generally provides
more effective gains in flexibility, posture, and stress management
than yoga & pilates, with virtually no risk of the injuries
sometimes incurred by yoga or pilates. Additionally, Somatic
Exercises can be done by any person of any fitness level or age,
with no complicated postures to learn. The "Somatics Express" video
can be presented similar to yoga and stretching self-help videos,
but simultaneously as a health-care product for chronic pain
relief. The company expects this unique position of its product to
be very desirable to consumers.
About Somatic Systems, Inc.
Somatic Systems is the worldwide center for Clinical
Somatics(TM), the groundbreaking drug-free, non-surgical approach
to pain relief. This proprietary system uses natural, non-invasive
movement techniques -- conducted through one-hour hands-on
sessions, therapeutic exercises classes, and home exercises lasting
as little as 5 minutes a day -- to relieve pain and limitation
resulting from accident, trauma and repetitive stress, including
back pain, knee pain, joint problems, carpal tunnel syndrome, TMJ,
scoliosis, bursitis, sciatica, headaches, tendonitis and more.
Clinical Somatics(TM) also provides performance gains and injury
prevention for casual and professional athletes.
Somatic Systems is pursuing a 3-part growth strategy, consisting
of a nationwide rollout of pain management Somatics Clinics;
increased production and distribution of therapeutic videos, books,
and other retail self-help Somatics Products; and expanded Somatics
Training Programs to supply Clinic practitioners serving medical
and orthopedic professionals and institutional and corporate
programs. The company operates a suite of web sites offering
Somatics information, products, resources, and opportunities, at
www.somatics.org.
Safe Harbor Act: This release includes forward-looking
statements made pursuant to the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995 that involves
risks and uncertainties including, but not limited to, the impact
of competitive products, the ability to meet customer demand, the
ability to manage growth, acquisitions of technology, equipment, or
human resources, the effect of economic business conditions, and
the ability to attract and retain skilled personnel. The Company is
not obligated to revise or update any forward-looking statements in
order to reflect events or circumstances that may arise after the
date of this release.
Contact: For more information visit http://www.somatics.org or
contact: Investor Relations 1 877 586-2555
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