SPBV Sports Pouch Beverage Company Inc (CE)

Sports Pouch Beverage Company, Inc. (Pink Sheets: SPBV) today retracted its press release of December 10, 2008 announcing an alliance with Ready Pac Produce, Inc. to distribute a new exclusive line of single-serve Perricone Farms 100% fresh juice beverages using the Sports Pouch�. The press release made unsubstantiated and incorrect claims that Ready Pac had agreed to distribute at least five Perricone Farms natural fruit juices, in both the Northern and Southern California markets, as well as in Arizona and Nevada. Sports Pouch Beverage Co., Inc. apologizes for making such claims and retracts all statements referring to any alliance or suggested alliance with Ready Pac Produce, Inc. Sports Pouch Beverage CEO Mr. Gil Arvizu stated, �I wish to sincerely apologize to Ready Pac for releasing this information without prior authorization, or indeed, the completion of any formal relationship between our companies. This was a serious error on our part and we therefore apologize wholeheartedly if we albeit unintentionally misled anyone.� For more information on Sports Pouch Beverage Company, interested parties are encouraged to visit the Company�s corporate and product Website at: www.sportspouchinc.com. In addition, investors seeking more information on the Company are encouraged to call Sports Pouch Beverage�s investor relations representatives at 800-953-3350. ABOUT SPORTS POUCH BEVERAGE CO., INC.: Sports Pouch Beverage Company, Inc. was established to produce and market its revolutionary new liquid pouch packaging with proprietary, patent-pending pull-push spout technology. The Company is utilizing this technology for the development, production and distribution of new beverage brands, as well as for use by certain companies and brands already established, which are seeking a new, unique packaging solution. Sports Pouch Beverage Company, Inc. has its corporate offices at 6 Gerona Drive, Rancho Mirage, California, and is the holder of the trademarked name "All American Sports Pouch." Please visit Sports Pouch Beverage Company�s corporate Website at: www.sportspouchinc.com, and/or call Sports Pouch Beverage Company�s investor Relations representatives at 800-953-3350. SAFE HARBOR DISCLAIMER: Certain statements contained herein constitute forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act. Such statements include, without limitation, statements regarding business and financing plans, business trends and future operating revenues and expenses. Although the Company believes that the expectations reflected in such statements are reasonable, it can give no assurance that such expectations will prove to be correct. Forward-looking statements are typically identified by the words: believe, expect, anticipate, intend, estimate and similar expressions, which by their nature refer to future events. You should independently investigate and fully understand all risks before investing. These descriptions of the Company contain forward-looking statements that involve risk and uncertainties including, but not limited to, quarterly fluctuations and results, the management of growth, competition and other risks detailed in the company's SEC filings if any. Actual results may differ materially from such information set forth herein. INVESTOR RELATIONS: Equiti-trend Advisors LLC1-800-953-3350 toll-free1-858-436-3350 local or international9:30 a.m. to 5 p.m. EST daily